How big can Xiaomi grow? Growth is in a bottleneck, and it is "just using each other" with eco-chain enterprises.

Domestic mobile phones Xiaomi and Meizu are preparing for a press conference in a hotel in Beijing at the same time this week. I believe many people will feel a little happy.

In August and September of last year, Xiaomi’s annual flagship mobile phone should have been released. However, at the press conference to compete with Meizu, Xiaomi released a brand-new product line-Xiaomi 4c, with a price of 1299 yuan, instead of the expected Xiaomi 5.

As a result, Xiaomi, who claims not to engage in "sea tactics", has developed two sets of new products this year: Xiaomi Note, which focuses on the high-end market, and Xiaomi 4c, which is positioned between Xiaomi and Redmi.

Xiaomi, founded five years ago, has been catching up with Apple and Samsung, and has become the top smartphone manufacturer in China. After building a huge user base through cheap mobile phones, Xiaomi built an ecological chain, hoping to expand into profitable Internet service projects. In December 2014, Xiaomi received $1.1 billion in financing, and its valuation soared to $45 billion, making it an entrepreneurial company with a global valuation second only to Uber.

However, the outside world is worried about whether Xiaomi has encountered a bottleneck in the high-speed growth channel.

The obvious figure is that since the first device was released in 2011, Xiaomi’s smartphone sales have doubled every year. However, in the first half of 2015, Xiaomi’s mobile phone sales reached 34.7 million units, a year-on-year increase of only 33%. This achievement is also less than half of the annual mobile phone sales set by Xiaomi Chairman Lei Jun at the beginning of the year. The goal is to guarantee 80 million units and sprint 100 million units.

Where is Xiaomi 5?

The rise of Xiaomi in China market originated from imitating Apple, but its price is less than half that of Apple. In the face of market criticism, Xiaomi subsequently improved the product design and began to introduce differentiated products.

At the beginning of this year, various analysts predicted that the growth rate of the global smartphone market would slow down this year. IDC also predicted that China’s market growth rate was lower than that of the whole world for the first time, only 2.5%.

Xiaomi, which has been growing at a high speed, has not been spared.

Lv Junkuan, chief analyst of market research firm Gartner Smartphone, told The Paper (www.thepaper.cn), "We observed that Xiaomi’s sales were still concentrated in Redmi series, but in the same price band, Xiaomi was strongly competitive by other manufacturers, such as Meizu and Glory, so its performance in the first half of the year was not as good as expected."

In the second half of the year, Xiaomi still runs through Redmi. Redmi is a thousand yuan machine released by Xiaomi Company, which is positioned lower than Xiaomi. Xiaomi released Red Rice Note 2 in August. Although it was accused by users of "false propaganda" and did not use Sharp or AUO’s screen according to the propaganda slogan, it was still very popular. According to the data released by Xiaomi, the sales volume of this machine reached 2.15 million units in one month, which set a record for the single-month shipment of Xiaomi and Redmi series mobile phones.

It stands to reason that the annual flagship machine can also bring considerable sales. However, this year, Xiaomi 5 was postponed. In this regard, the industry says that Xiaomi 5 is waiting for Qualcomm Xiaolong 820 processor or MediaTek 10-core processor, but these two processors may not be released until the end of the year. Xiaomi considered Xiaolong 810 before, but gave up for various reasons.

"Xiaomi 4c may be to fill the gap (before the arrival of Xiaomi flagship Xiaomi 5)." Wang Yanhui, secretary-general of China Mobile Alliance, told The Paper (www.thepaper.cn).

"Hunger Marketing" is history

Xiaomi is also changing the sales model.

In the past, it was very difficult to buy the latest Xiaomi mobile phone. Even in September this year, a diary of a Wall Street Journal reporter who spent two months buying Xiaomi was madly transferred online. Now, including the latest Xiaomi 4c, users can go to third-party e-commerce channels such as Tmall to buy, or they can go to the offline Xiaomi home to queue up for purchase.

Lin Bin, president of Xiaomi, recently released this signal frequently: "The biggest change of Xiaomi in the past six months is that we have changed from an abnormal e-commerce to a normal e-commerce. The outside may not feel anything, but it is very important to us internally. We call it’ Xiaomi 2.0′. "

As for the reason why I couldn’t buy a mobile phone before, I’m afraid only Xiaomi himself can figure it out. Some people say that this is Xiaomi hunger marketing, and the official said that this is because the production capacity can’t keep up with the user’s demand.

Xiaomi said that the change in sales model is not to cope with the completion of the annual target.

"Xiaomi no longer pursues the first launch of a chip, but is more concerned about whether the mobile phone is stable after it comes out. Under the’ Xiaomi 2.0′ mode, the mobile phone will be sold in large quantities and the quality must be good, otherwise there will be big problems." Lin Bin said.

Opponent "pixel level" copy

Lu Junkuan did not predict whether Xiaomi could achieve the annual target. He said: "The China market showed signs of recovery in the third quarter, and at the same time, we expect the China market to warm up in the second half of the year. The reason is that the main festivals are concentrated in the second half of the year, plus more new machines are released, such as a new generation of iPhone, Huawei Mate S and Samsung Note5. "

Competition in the mobile phone market is still fierce, and other smartphone manufacturers are even trying to copy Xiaomi. Both mobile phone manufacturers such as Lenovo, Huawei and ZTE, and new mobile phone manufacturers such as 360 and LeTV have launched products that compete with Xiaomi mobile phones. "Crazy price wars, homogeneous products, unprofitable business models." Internet analyst Wang Bin said.

Hugo barra, vice president of Xiaomi Global, said in July that Xiaomi’s competitors were chasing the old business model. "I think the model they are currently adopting is the model we adopted maybe a year ago, and we are still innovating."

In 2013, Xiaomi hired the former Google vice president to take charge of international expansion, but at present, Xiaomi mainly enters the Indian market. Xiaomi said that Xiaomi is already the fifth largest mobile phone manufacturer in the Indian market, and India’s smartphone sales this year are 80 million units.

In fact, many local start-up mobile phone manufacturers in China have chosen India as a transit point to enter the international market. This is mainly because the United States and other markets have very strict requirements for patents, and the weak patents of China manufacturers are a common problem. Even so, Ericsson still got into trouble last year and once stopped selling Xiaomi.

"If Xiaomi regards domestic manufacturers as rivals and restrains energy, it is doomed to an increasingly cruel profit squeeze trend, which may destroy its original market space." Fang Xingdong, chairman of Internet Lab, said.

Chen Tong is "quite satisfied" with the TV business.

After several rounds of strategic changes, Xiaomi is currently centered on three product lines: mobile phone, TV and router.

Regarding TV, the government has not released detailed data. Xiaomi, which has not yet been listed, has no obligation to announce a lot of data.

Chen Tong, who jumped from Sina editor-in-chief a year ago and joined Xiaomi as vice president, spent $400 million, less than half, on the $1 billion investment fund that Lei Jun gave him. Chen Tong told The Paper (www.thepaper.cn) frankly that there is still a lot to be done in TV content, such as the membership system of various video websites needs to be opened, and it is not yet possible to watch all paid content with one vote, and cinema movies cannot be broadcast on TV simultaneously. Chen Tong also admitted that after-sales maintenance is Xiaomi’s weakness.

This year, Xiaomi TV "achieved Lei Jun’s expectations, but the long March has only taken one step. The competition is long, and it will not be seen in two or three years, but the Internet TV faction will win in the end." Chen Tong said.

This year, Xiaomi and Letv had a quarrel, which seemed to be a content dispute, but in fact it was a mode dispute. Letv does not rely on hardware to make money, but relies on the mode of charging service fees and ecological services to make profits, which is in direct conflict with the hardware profit model on which Xiaomi depends.

If it can attract attention and sales by mouth-to-mouth, it should be excellent.

Xiaomi Ecological Chain: "We use each other"

Xiaomi is still laying out the ecosystem around the mobile phone, which is the future of Xiaomi.

Xiaomi plans to invest in 100 eco-chain enterprises to replicate the "Xiaomi model", launch low-priced intelligent hardware products, and open brands and traffic to them.

Explosive products such as mi band, Smart weighing scale, Air Purifier, smart plug, etc. began to enter daily life. Xiaomi told The Paper that Xiaomi has invested in about 40 eco-chain enterprises.

According to The Paper (www.thepaper.cn), the relationship between Xiaomi and its eco-chain enterprises is becoming subtle.

Insiders of an enterprise in Xiaomi Eco-chain told The Paper, "Users only recognize Xiaomi’s brand, but not their own. If the goods produced for Xiaomi develop very well, it will be both good and bad for us. We don’t want to be an OEM. I think that we are actually using each other with Xiaomi. "

However, this statement was refuted by Huang Wang, CEO of Huami Technology. "We regard the wearable products of Xiaomi brand as our own brand, do research and development, do sales and do market operations, just like the Amazfit brand, but the user base is different and the marketing methods are different." He told The Paper (www.thepaper.cn). Mi band is made by Huami Technology, and it is the only eco-chain enterprise product that is still out of stock after open purchase.

Some commentators said that it is faster for eco-chain enterprises to expand in Zhang Zhilu and adapt to China. But at the same time, it means that this former subversive has become a typical "Chinese giant"-building barriers by high enough market share and traffic, rather than exporting technology and patents.

Some people also say that this is the story that Xiaomi told the capital market. "Selling a purifier is to get a user, and selling a mobile phone is also a user. In the future, Xiaomi can provide users with more added value in big data mining."

"Xiaomi Company is not valued as a hardware company, but as an Internet company. The standard for measuring the valuation is the number of users." Wang Yanhui said that the value of "running sales" of red rice mobile phone series was also highlighted.

Pan Nongfei, another fast-growing start-up in China, the vice president of DJI Innovation, a drone manufacturer, once commented on Xiaomi: "After several years, Xiaomi has become a $45 billion elephant, but recently it released a new product, a patch panel in 49 yuan. Does China really lack a tens of billions of dollars company to make patch panels? Rejecting the cottage, making products with high brand premium and doing value-added innovation, this road, if the older generation of entrepreneurs and enterprises have no ability, will and courage to take this step, let the new generation of entrepreneurs and enterprises complete this mission. "

"What is the ecosystem based on smart phones? At present, it is far from an outline. If you really have a chance to build an ecology, you need at least a killer application with a billion users. The top two companies with the most opportunities are Apple and Google. These two companies control the operating system and the app store, but their ecosystem is still very uncertain and unstable. " Fang Xingdong said.

Finland formally joined NATO, and Russia said that the situation in northern Europe has changed fundamentally.

  Xinhua News Agency, Brussels, April 4 th Comprehensive Xinhua News Agency reporters abroad reported that the North Atlantic Treaty Organization (NATO) held a ceremony for Finland to join NATO at its headquarters in Brussels on the afternoon of April 4. Finland became the 31st member of NATO.

  On April 4th, at NATO headquarters in Brussels, Belgium, NATO Secretary General Stoltenberg spoke at the ceremony of Finland’s accession to NATO. Xinhua News Agency reporter Zheng Huansong photo

  Earlier in the day, Finnish Foreign Minister haavisto submitted the document of Finland’s accession to NATO to US Secretary of State Blinken, the depository of NATO documents, marking Finland’s formal accession to the Treaty. Finnish President Ninisto said at the signing ceremony on the same day that Finland’s accession to NATO marked the end of the era of military non-alignment.

  NATO Secretary General Stoltenberg said at the ceremony that this is the fastest accession process in NATO history, and he also expects Sweden to join as soon as possible.

  On April 4, at NATO headquarters in Brussels, Belgium, Finnish President Ninisto spoke at the ceremony of Finland’s accession to NATO. Xinhua News Agency reporter Zheng Huansong photo

  The Russian Foreign Ministry issued a statement on the same day saying that Northern Europe was once one of the most stable regions in the world. With Finland’s accession to NATO, the situation in this region has undergone fundamental changes, and Finland’s accession to the treaty has a negative impact on Russia-Finland relations. On the same day, Russian Presidential Press Secretary peskov said that NATO’s expansion was damaging to Russia’s security and interests. Russia will take countermeasures to ensure its own security tactically and strategically.

  The Finnish Peace Committee, a non-governmental organization, wrote in official website on the same day that armed and military alliances will not promote peace, and what is needed to achieve peace is diplomacy, peace negotiations and the resumption of agreement-based cooperation within the framework of the United Nations.

  On April 4th, at NATO headquarters in Brussels, Belgium, Finnish President Ninisto (left) and NATO Secretary General Stoltenberg spoke to the media. Xinhua News Agency reporter Zheng Huansong photo

  Finland and Sweden applied to join NATO at the same time in May 2022. In July of the same year, representatives of 30 NATO member countries signed the protocol of Finland and Sweden’s accession to the treaty. According to the rules, NATO can only recruit new members on the premise of "unanimous consent" of 30 member States. At present, Turkey and Hungary have not formally approved Sweden’s accession. (Participating in reporters: Ren Ke, Chen Jing, Huang He)

European Observation Room | Review of US-European Relations in 2023: An EU that does not want to be marginalized

[Editor’s note]

This article is the 44th column of "European Observation Room" jointly published by Shanghai European Society and The Paper (www.thepaper.cn) "Diplomatic Scholar". On December 1st, Shanghai International Studies University and the Shanghai European Society held a conference on "Europe-America Relations Trend Report 2023" and a seminar on "Europe-America Sino-Russian Relations under the Influence of Euro-American Transatlantic Relations", at which the Annual Report on Europe-America Relations Trend 2023 (hereinafter referred to as "Report") was released.

After the twists and turns from Obama to Biden, the relationship between Europe and the United States has taken an obvious turning point under the pressure of the Russian-Ukrainian conflict. By 2023, the relationship between the two sides has entered a relatively stable year. Just as the president of the Shanghai European Society,Ding Chun, a professor at Fudan University, wrote a preface for the Report, saying that the differences between the United States and Europe have not disappeared under the relatively stable pattern of the United States dominating Europe, but they should not be exaggerated. However, in specific topics and national relations, the relationship between the United States and Europe shows different forms and characteristics, which also leaves room for China to develop specific relations and realize national interests. A more timely and detailed study of the United States and Europe is of greater significance at present. The "European Observatory" recently published some articles in the Report.

The year 2023 is an important year for the world to get rid of the shadow of the COVID-19 epidemic, and it is also a year in which the Ukrainian crisis presents a long-term and complicated situation. Judging from the political and diplomatic relations between the European Union and the United States, the two sides continued to maintain the institutionalized and normalized dialogue and coordination after Biden took office, but the inherent differences of interests began to re-emerge as the "honeymoon period" aimed at repairing the alliance gradually passed. At the same time, in the face of regional hot issues such as the Ukrainian crisis and the Palestinian-Israeli conflict, the United States and Europe share common positions, but there are also differences in attitudes. Consultations between the two sides on these hot issues are becoming more and more frequent.

1. Normalization and institutionalization of EU-US political and diplomatic interaction

In 2023, the political and diplomatic interaction between the EU and the United States includes not only the exchange of visits and consultations between European and American leaders, but also the meetings and exchanges between the two sides on multilateral occasions.

On March 10th, 2023, in Washington, USA, European Commission President Ursula von der Leyen met with US President Biden. 澎湃 image data map

From a bilateral perspective, on March 10th, 2023, European Commission President Ursula von der Leyen visited the United States and met with Biden. On October 20, 2023, President Michelle and Ursula von der Leyen of the European Council visited Washington, D.C., and jointly held the second US-EU summit with US President Biden, and issued a joint statement after the meeting. In addition, other senior officials of both sides also interact frequently. For example, in early April 2023, US Secretary of State Blinken and EU High Representative for Foreign Policy and Security Affairs borrell co-chaired the EU-U.S. Energy Council); in Brussels; At the end of May, several executive vice-presidents of the European Commission, together with officials such as Blinken, Minister of Commerce and Trade Representative, held the fourth ministerial meeting of the Euro-American Trade and Technology Council. On June 22, 2023, U.S. Deputy Secretary of State Newland and Secretary-General of the European External Action Agency Stefano Sannino co-chaired the second dialogue between the United States and Europe on China and the fourth high-level consultation on the so-called "Indo-Pacific region".

At the multilateral level, the interaction between Europe and the United States mainly includes Biden’s trip to Europe in mid-July to attend the NATO summit in Vilnius, the capital of Lithuania, a Baltic country, and the EU, as a key partner of NATO, was also invited to attend the summit. The G-7 summit held in Hiroshima, Japan in May 2023 and the 18th summit of G-20 leaders held in New Delhi in September also became important platforms for Biden to communicate with Michelle and Ursula von der Leyen who were invited to attend the meeting. It can be said that these annual and institutionalized bilateral dialogues and multilateral meetings have become the main channels for normalized exchanges and consultations between the EU and the United States.

On October 20th, 2023, local time, the US-EU summit was held in Washington, USA. European Commission President Ursula von der Leyen and European Council President Michelle met with US President Biden. 澎湃 image data map

Second, the main topics and purposes of EU-US political and diplomatic interaction

Judging from the content involved, the political and diplomatic interaction between the EU and the United States in 2023 mainly revolves around the following two goals.

First of all,Maintain the consistency of the positions of the United States and Europe on major hot issues and ensure the continuity and stability of the US commitment.The Russian-Ukrainian conflict has entered the second year, and the stalemate in the war indicates that this conflict will develop in a long-term and complicated direction. This makes the EU particularly worried that the United States will waver in any form on the Ukrainian issue, otherwise it will lead the EU and its member States to "fight alone" in the action of "supporting Ukraine and curbing Russia". For example, in October 2023, the US Congress failed to approve a new round of aid to Ukraine in time due to domestic political struggles, which caused great concern in the EU. During the Third European Political Community Leaders’ Meeting, borrell made it clear that "Europe can certainly not replace the United States" on the question of whether Europe can fill the gap in American aid to Ukraine. Therefore, the commitment of continuous assistance to Ukraine has become the core content of every dialogue between the United States and Europe. For example, in the joint statement issued after the second US-EU summit, the two sides once again stressed that long-term political, financial, humanitarian and military support for Ukraine will not waver. The two sides stood shoulder to shoulder and demanded that Russia end the war and immediately, completely and unconditionally withdraw its troops and equipment from internationally recognized Ukrainian territory. Moreover, the two sides have also given a unified attitude towards other political solutions to the Ukrainian issue proposed by all parties in the international community, that is, any proposal to pursue comprehensive, just and lasting peace must be based on complete respect for Ukraine’s independence.

The Palestinian-Israeli conflict that broke out in October, like the Ukrainian issue, occurred in the surrounding areas of the EU, which once again posed a serious security threat to the EU. Therefore, the coordination of positions on the Palestinian-Israeli conflict has become another important issue of regional security in the United States and Europe. In the above-mentioned joint statement, Europe and the United States not only recognized Israel’s right to self-defense, but also emphasized the premise of "conforming to international law, including humanitarian law" and the importance of protecting civilians and ensuring corresponding material supply channels. This joint statement can be regarded as the strengthening of position coordination between the United States and Europe, and the rectification of the "one-sided" attitude and "unreserved solidarity" towards Israel in the early stage of the Palestinian-Israeli conflict.

Secondly,The United States and Europe hold consultations around the differences of interests, hoping to achieve the coordination of US and European policies and the compatibility of interests.In the second half of 2022, the Biden administration of the United States promulgated the Inflation Reduction Act, which plans to provide subsidies and tax incentives worth $369 billion for green technologies. These preferential measures will only be given to those related enterprises that have settled in the United States for manufacturing. This legislation immediately triggered strong dissatisfaction and worry in the European Union, fearing that the US bill would lead to a large outflow of domestic industrial capacity in Europe and cause a huge blow to the European economy. Therefore, the purpose of Ursula von der Leyen’s visit to the United States on March 10, 2023 was to negotiate with Biden on the Inflation Reduction Act, hoping to push the United States to make corresponding amendments and adjustments, but in vain.

In addition to the Inflation Reduction Act, the Biden administration of the United States has successively issued a series of policies and bills to activate the development of specific industries in the country, such as the Chip and Science Act (August 2022), the National Defense Production Act (June 2022), and the Infrastructure Investment and Employment Act (November 2021). Faced with these competitive modes, mainly through tax reduction or exemption, loans or subsidies, the European Union successively launched the Green Deal Industrial Plan, the Clean Zero Industry Act and the Key Raw Materials Act in 2023 as a response, relaxing the restrictions on subsidies provided by member States to specific industries, strengthening the requirements for the proportion of production capacity within the region, and improving the investment environment for green technology production. As the global governance issue of climate change is more and more closely related to the production capacity and social employment of various countries, the compatibility of industrial policies, economic legislation and economic stimulus measures is increasingly appearing in the political dialogue and consultation agenda between the United States and Europe. Similarly, such issues also dominated the second summit between the two major EU leaders and the Biden administration in October. However, the two sides failed to reach an agreement on the export tariff agreement for steel and aluminum.

Furthermore,The EU urgently needs to ensure that it will not be marginalized in the tripartite game between China, the United States and Europe.Ensure that US-European interaction takes precedence over Sino-US interaction. The joint statement issued by the two sides after the second EU-US summit clearly stated that they are using various bilateral and multilateral platforms to discuss their China policies. On the one hand, both sides are ready to build a constructive and stable relationship with China, recognizing the importance and necessity of strengthening China’s cooperation in the fields of climate change, biodiversity, debt sustainability, global public health governance, macroeconomic stability, etc., but on the other hand, both sides also emphasize the importance of risk reduction and diversification of the industrial chain and the necessity of protecting certain advanced technologies. In addition, the two sides have once again expressed their common position and principles on the Taiwan Strait issue, the situation in the South China Sea, Xinjiang, Tibet and Hong Kong, and the Ukrainian issue. From the time point of view, the interaction between the United States and Europe on China policy was earlier than the San Francisco meeting between the top leaders of China and the United States on November 15, 2023 and the China-EU Summit held in Beijing on December 7, 2023, achieving the goal of giving priority to coordination.

Third, the future prospect of EU-US political and diplomatic relations

Under the background of the persistent game between big countries, frequent and difficult regional conflicts, and increasingly urgent global governance issues, the political and diplomatic interaction between the EU and the United States is one of the main ways to maintain the stability and unity of transatlantic relations, expand their voice and influence in the international community, and maintain the dominance of Western alliance relations in international affairs. However, the seemingly solid alliance is also facing many challenges. Therefore, the political and diplomatic interaction between the United States and Europe is also a mirror that reflects the differences in positions and interests between the two sides. Despite the frequent political and diplomatic interactions between the EU and the United States since Biden took office recently, whether this seemingly solid alliance can continue to be consolidated and enhanced in the future depends on many uncertain factors in the era of chaos.

First of all,The future direction of US-European relations is closely related to the internal political game between the two sides.From the perspective of the United States, the presidential election in 2024 has already begun. The possibility of Trump’s comeback should not be underestimated. The foreign policy of the United States has been changing with the change of president. For example, the climate policy of the United States has undergone several rounds of general adjustment from the Clinton administration to the Biden administration. This undoubtedly affects the nerves of European allies on the other side of the Atlantic. From the perspective of the EU, under the complicated and special mechanism of the EU, there are different opinions between leaders of different institutions and between different member States on important issues such as US-Europe relations and regional conflicts, which affect the unity and consistency of the EU’s foreign policy. For example, the differences between Ursula von der Leyen, Michelle and borrell have been exposed quite openly for many times. Ursula von der Leyen’s overly pro-American stance and strong stance in the field of EU diplomacy have earned him the title of "American agent" inside and outside the EU. The year 2024 will be the election year for the European Parliament and the appointment year for three important figures, namely, the President of the European Commission, the President of the European Council and the High Representative for Foreign Policy and Security Affairs. Their views on Europe’s position and role in the international order and US-Europe relations will have an important impact on the future US-Europe relations.

Secondly,Whether the differences in economic and security interests between the United States and Europe are enlarged or narrowed will also profoundly affect the political and diplomatic relations between the two sides.From the perspective of economic interests, Germany, the economic engine of the European Union, is experiencing a difficult transition period of industrial structure and energy structure. A series of economic stimulus measures with obvious protectionism in the United States have seriously damaged the economic development prospects of Germany and even the whole European Union, which has further widened the differences of interests between the United States and Europe in the fields of economy, trade and investment and interfered with the synchronization of political and diplomatic actions between the United States and Europe. From the perspective of security interests, the long-term and complicated conflict between Russia and Ukraine may lead to different views in the west on how to end the conflict, which will also interfere with the consistency of the positions of both sides and the efficiency of their actions.

(Long Jing, deputy director of European Studies Center of Shanghai Institute of International Studies. The original title of this article is "Review of European and American Political and Diplomatic Relations", and now the title is drafted by the editor. )

Domestic BMW i5 will be on the market soon, with a price of 400,000-500,000. Are you ready?

It is reported that the highly anticipated domestic BMW i5 will be officially launched at the end of January 2024, with an estimated price of 400,000-500,000. This news has undoubtedly brought surprises to the fans. Let’s take a look at the charm of this new car!

First of all, from the appearance point of view, the new car basically continues the overseas version of the design, the front face adopts the latest kidney grille, and the angel eye headlights on both sides have also been upgraded. In addition, the grille, the front and rear enclosures, the wheel hub, the exterior rearview mirror and the window trim all add champagne color, which makes the whole car look more noble and elegant. The door handle has also been replaced with a new one, which is consistent with the new X1 shape, and people can recognize it as the latest design of BMW at a glance.

There is also a blue "5" logo that can be lit at the corner of the D-pillar, which has a breathing effect when charging, adding a sense of science and technology. The rear part uses the latest double-row taillights to make the whole car look more dynamic. In terms of body size, the length, width and height of the new car are 5175*1900*1520mm and the wheelbase is 3105mm, which provides passengers with spacious and comfortable driving space.

Next, let’s take a look at the interior design of the new car. The interior of the new car is in line with the i7, and the biggest change is the replacement of a dual screen, which consists of a 12.3-inch LCD instrument and a 14.9-inch central control screen, so that driving information can be seen at a glance. And also changed the brand-new steering wheel, which made people feel BMW’s emphasis on driving experience. In addition, the new car will also be equipped with an encircling interactive light belt, so that drivers can concentrate more on driving while driving. There is also a suspended giant screen in the back row, so that passengers in the back seat can enjoy a high-quality viewing experience.

BMW i5, a domestic electric luxury car, is not only impressive in design, but also amazing in its excellent performance. It is understood that this new car is equipped with an upgraded version of the fifth-generation eDrive electric drive system, which is equipped with a rear motor, so that its maximum power reaches 250kW and the peak torque is as high as 430 N m. This means that the 0-100km/h acceleration time of BMW i5 is only 6.0 seconds, which is undoubtedly the best among electric cars of the same class.

In terms of battery, BMW i5 adopts 81.2kWh high-voltage battery pack, which not only ensures its excellent endurance, but also the cruising range of the eDrive 40 model is expected to be between 497-582km under WLTP working conditions. This kind of endurance performance can be easily handled whether it is daily commuting in the city or long-distance high-speed driving. In addition, the BMW i5 also provides a variety of driving modes for drivers to choose from. Whether pursuing a comfortable driving experience or enjoying passionate driving pleasure, it can be satisfied in this car, further enhancing the driving experience of the BMW i5.

Finally, about the purchase and use. It is understood that the domestic BMW i5 will be sold in authorized BMW dealers all over the country, and interested friends can make an appointment for a test drive in advance. In addition, the new car will provide a wealth of preferential policies for car purchase, so that you can easily have your favorite car. In short, the domestic BMW i5 will undoubtedly become a popular model in the market with its fashionable appearance, luxurious interior and powerful performance. And its price of 400,000-500,000 also makes more consumers at your fingertips. If you are considering buying a pure electric luxury car, then the domestic BMW i5 definitely deserves your attention!

Do you know | How much do you know about the "smiling angel" finless porpoise?

Nanjing, August 2, 2007 (Reporter Gu Weiwei, Wang Jimin) With a round head and a naturally rising mouth arc, the Yangtze finless porpoise, known as "smiling angel" and commonly known as "Jiang pig" because of its chubby body, is a national first-class protected animal. They mainly inhabit the waters of the Yangtze River and its tributaries, and often jump up and down in the upper reaches of the water. What are the main characteristics of finless porpoise? Why do you sometimes "spit water" at people? How can we protect the finless porpoise? In this issue, do you know whether to invite Zhou Wei, deputy secretary-general of Nanjing finless porpoise aquatic biological protection association, to lead us into the world of finless porpoise?

Dalian magotan is offering discounts! The latest offer is 159,900. If you miss it, you won’t have it.

[car home Dalian Preferential Promotion Channel] As a high-profile car model, it is welcoming a wave of substantial preferential activities in Dalian, with the highest preferential range reaching 20,000 yuan and the lowest starting price dropping to 159,900 yuan. For consumers who are eager to own this mid-to high-end car, now is the best time to sell it. Please pay close attention to our quotation form and click "Check the car price" to get higher discount.

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Magotan’s design is fashionable and atmospheric, and the front face adopts a large-area chrome-plated air intake grille with sharp LED headlights to create a sporty and steady visual effect. The body lines are smooth, the side contours show a strong sense of muscle, and the overall style is fashionable and calm.

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The body size of Magotan is 4866mm×1832mm×1479mm and the wheelbase is 2871mm, which provides spacious and comfortable seating space for passengers in the car. The side lines of the car are smooth and elegant, with 17-inch rims, and the tyre size is 215/55 R17, showing a sense of movement and a steady style.

大连迈腾正在优惠!最新报价15.99万,错过就没有

Magotan’s interior design is simple and atmospheric, with an ergonomic steering wheel made of genuine leather. The manual up-and-down and back-and-forth adjustment function makes it easy for drivers to find the most comfortable position. The center console is equipped with an 8-inch or 9.2-inch touch screen, which supports the voice recognition control of multimedia system, navigation and telephone, providing convenient operation experience for drivers. At the same time, USB and Type-C interfaces are provided in the car to ensure the charging requirements of front and rear passengers. The front row also has the function of wireless charging of mobile phones, which enhances the sense of technology in the cockpit. The seat is made of imitation leather. The front and rear, backrest and height adjustment are supported by the main and co-pilot seats, while the rear seats can be scaled down, which enhances the flexibility of space.

大连迈腾正在优惠!最新报价15.99万,错过就没有

Magotan is equipped with a 1.4T turbocharged engine with a maximum power of 110kW and a maximum torque of 250 Nm. With the 7-speed dry dual-clutch gearbox, it provides ample power output and smooth shifting experience for the vehicle.

The evaluation of Magotan is very positive. He mentioned: "Magotan’s design is very atmospheric, the body lines are smooth, the front face is beautiful, the color is classic, and the taillights are advanced. Every aspect is beautiful, especially its shape is planted. The appearance of the car is younger and conforms to the aesthetic concept of young people. "

Chengdu Range Rover Sport Edition Price Reduction News! The maximum profit is 161,000, and the car is sufficient.

[car home Chengdu Preferential Promotion Channel] brings you the latest automobile market dynamics. At present, in Chengdu, there are many attractive preferential activities under way. This luxury SUV is deeply loved by consumers for its excellent performance and noble temperament, and now you will enjoy a car purchase discount of up to 161,000. The starting price has dropped to 826,000, and this attractive price provides an excellent opportunity to start. If you want to seize this rare opportunity, click "Check the car price" in the quotation form immediately to get more detailed preferential information and strive for higher discounts. Don’t miss it!

成都地区揽胜运动版降价消息!最高让利16.1万,现车充足

Range Rover Sport Edition is based on the classic Range Rover design and incorporates more dynamic elements. Its front face design is full of power, equipped with a unique air intake grille and exquisite matrix design, which shows the perfect integration of luxury and sports. Overall style, the body lines are smooth and powerful, the profile of the side is clear, and the low body posture fully demonstrates the gas field of the sports SUV. Carefully carved details, such as chrome-plated decoration and sharp LED headlights, all highlight the sense of advanced and technological sense of Range Rover Sport.

成都地区揽胜运动版降价消息!最高让利16.1万,现车充足

Range Rover Sport Edition outlines a dynamic profile with its streamlined body design. The body size reaches 4946mm x 2047mm x 1820mm, and the wheelbase is as long as 2997mm, creating a spacious and stable driving platform. The front and rear wheel tracks are 1702mm and 1704mm respectively, which ensures good driving stability. Tyre size is 255/60 R20, with fashionable rim design, which not only improves the visual effect, but also provides a comfortable grip for drivers.

成都地区揽胜运动版降价消息!最高让利16.1万,现车充足

The interior design of Range Rover Sport fully embodies the perfect integration of luxury and technology. It is wrapped in exquisite leather and leather, creating a warm and advanced driving environment. Drivers can easily control the multi-function steering wheel with electric up and down+front and rear adjustment function to ensure driving comfort. On the center console, a 13.1-inch touch screen stands tall, equipped with advanced voice recognition control system, which is convenient for users to control multimedia, navigation, telephone and air conditioning functions. In addition, USB, HDMI and Type-C interfaces meet the charging and connection needs of passengers for various devices, and the front and rear rows are rich in configuration, including the wireless charging function of mobile phones, which improves the practicality. In terms of seats, both the main driver and the co-pilot provide front and rear adjustment, backrest adjustment and electric lumbar support to ensure the comfort of long-distance driving. The heating and ventilation functions are the icing on the cake for the matching of imitation leather and genuine leather, while the memory function of the electric seat and the design of the second row of adjustable backrest reflect the attention to detail and humanized consideration of the Range Rover Sport Edition.

成都地区揽胜运动版降价消息!最高让利16.1万,现车充足

Range Rover Sport Edition is equipped with a powerful power heart and a 3.0T V6 engine, with the maximum power of 265kW and the maximum torque of 500 Nm. With the 8-speed automatic manual transmission, it ensures smooth power transmission and driving pleasure, which fully embodies its high performance and luxury characteristics.

Generally speaking, the Range Rover Sport Edition is slightly rounded in appearance design, but it does not lose its unique charm. As the owner of car home said, the integration of scientific and technological elements adds a sense of modernity to this model. Although he personally thinks that it is not as amazing as the previous generation, the new Range Rover Sport Edition still wins the love of many car owners with its inherent strength and brand accumulation. In today’s pursuit of practicality and fashion, it is undoubtedly a luxury SUV choice worth considering.

Bright window models are selling like crazy, accounting for as much as 43%! Analysis of VAN Series Vehicle Sales in August

Overall market:In August, the overall sales volume of the VAN Department exceeded 25,000 vehicles, of which the mid-plane accounted for nearly 60% of the sales volume, with the largest growth rate. In the first eight months, the overall sales volume of VAN has completed 93% of last year’s sales volume, exceeding 160,000 vehicles.

Market structure:In August, the sales of SAIC-GM-Wuling, Long-range New Energy Commercial Vehicle and Changan Kaicheng VAN series vehicles were in the top three; From January to August, the sales volume of SAIC-GM-Wuling exceeded 29,000, and the sales volume of long-range new energy commercial vehicle VAN series exceeded 27,000.

Vehicle pattern:In August, the sales volume of, series was in the top two, accounting for 27.58% and 14.55% respectively. From January to August, Wuling Yangguang and Remote Star Enjoy V series both exceeded 23,000 vehicles, Ruichi EC75 exceeded 14,000 vehicles, and Kairui series exceeded 10,000 vehicles.

Market highlightsSince the beginning of this year, the sales of bright window models have been bright, and the market share has increased from 14% in January to 43% in August, which is crazy in the market!

Regional distribution:In August, the sales volume of VAN cars in Shenzhen was 2,443, and that in Guangzhou was 1,391. From January to August, the number of VAN vehicles in Shenzhen exceeded 19,000, that in Guangzhou exceeded 10,000, and that in Dongguan and Foshan exceeded 5,000.

VAN department’s overall market showed positive growth, with a year-on-year growth for six consecutive months.

Looking back this year, except for the year-on-year decline in February due to the influence of the Spring Festival holiday, the sales volume of VAN Department increased in different degrees year-on-year, and the year-on-year growth rate in August reached 34.48%, which was much higher than that of the card department in the same period.

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However, it is worth noting that the year-on-year growth rate of the VAN Department has gradually narrowed since May. Tram resources believe that the reason is mainly related to the growth bottleneck encountered by VAN market segments.The penetration rate of new energy in the middle market, which occupies the largest share of the VAN market, has almost reached the ceiling.In recent months, the average permeability is 95%, and the market tends to be saturated, and the growth rate is weak, while the growth rate of micro and large areas is not strong, so it is difficult to offset this gap, which leads to such a situation.

Open-window models account for 43% in August, which may cause great changes in the pattern in the future.

Judging from this year’s data, the Ming-window models are really selling like crazy, and their sales volume has been rising continuously from May to August, even more so than the blind-window models, and the market share has increased from 14% in January to 43% in August. Ming-window models have sprung up in the market by virtue of their insurance advantages and the ability to stand on the shelf, which also makes the models with Ming-window versions more dominant, and relatively speaking, the sales increase is more obvious!

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Judging from the specific models, in the VAN market in August, only five models, namely Wuling Yangguang, Remote Star V Series, Ruichi EC75, Kairui finless porpoise series and Chang ‘an, sold more than 1,000 vehicles. From the data point of view, the models with bright windows played a great role in their sales.

Among them:

In the sales volume of Wuling Yangguang, the bright window model accounts for 73.51%. It is worth mentioning that Wuling Yangguang has won the first place in the monthly sales volume of VAN series cars for five consecutive months this year.

In the sales volume of remote Star V series, the bright window model accounts for 45.39%;

In the sales volume of Chang ‘an Ruixing EM80, the bright window model accounts for 75.54%.

However, Ruichi EC75 and Kairui finless porpoise series are relatively disadvantaged in the competition because there is no open window version. However, according to the tram resources,Kairui finless porpoise series will be released soon.In the latest 387 new car announcements, Changan Kaicheng declared.Chang’ an ruixing EM60II’s open-window passenger version. In addition, according to industry sources,Liuzhou wuling New Energy will also release the bright window model soon..

Tram Resources predicts that the VAN market structure will change greatly next year: from January to August this year, the sales volume of SAIC-GM-Wuling exceeded 29,000 units, of which bright windows accounted for 46.58%, and the sales volume of long-range new energy commercial vehicles exceeded 27,000 units, with bright windows accounting for 20%. With the release of open-window models of other enterprises, the competition pattern of models should change greatly.

At present, the pattern of vehicle models is stable, but there may be great changes in the future.

In August, the VAN market was still dominated by the middle market, followed by the big and micro markets. According to the data of the previous August, the sales volume of medium-sized noodles has exceeded 97,000, that of large-sized noodles has exceeded 44,000, and that of micro-sized noodles has exceeded 23,000.

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Specific to August:

In AugustZhongmian marketAmong them, SAIC-GM-Wuling, Remote New Energy Commercial Vehicle and Changan Kaicheng ranked in the top three, followed by Wuling Yangguang, Remote Star Enjoy V6E and Changan Ruixing EM80, with sales of 6,943, 3,091 and 1,304 respectively.

In AugustDamian marketAmong them, Ruichi Automobile, Long-range New Energy Commercial Vehicle and SAIC Chase ranked in the top three, followed by Ruichi EC75 and SAIC Chase, with sales of 1,717, 754 and 647 respectively.

In AugustMicroface marketAmong them, Changan Kaicheng, Xinyuan Automobile and Kairui New Energy ranked in the top three, followed by Changan, Xinyuan X30L EV and Kairui, with sales of 566, 557 and 339 respectively.

On the whole, the competition pattern of VAN market is relatively stable, which is mainly based on the middle surface, supplemented by the large surface and micro surface. However, in the VAN market, the middle surface has the highest permeability, followed by the large surface and then the micro surface, which shows that the pattern of the VAN market should change greatly in the future.

Does the big face have great potential in Shenzhen?

According to the data in August, the year-on-year growth rate of the large area is the largest, but it is still dominated by the middle area in the cities with sales volume of TOP5.Among them, only Shenzhen market occupies a dominant position. In August of this year, VAN models were mainly sold to Shenzhen, Guangzhou, Dongguan, Wuhan and Suzhou, among which the model with bright windows only accounted for 5.85% in Shenzhen market, while other cities had a high share. For example, the share of bright windows in Guangzhou is as high as 57.8%, the share of bright windows in Wuhan is also 55.95%, and the share of bright windows in Suzhou is close to 70%.

Tram resources believe that this is mainly due to the small proportion of open-window models in Shenzhen, while other areas mainly focus on open windows, and open windows are mainly in the middle. In view of this situation, Tram resources believe that this is actually beneficial to the Shenzhen market. Because the best-selling of Ming-window models is more of a "shortcut", the risks behind it can be imagined. If the time line is lengthened, the development of the open window model will inevitably have a further impact on insurance, and this model is likely to be rejected by insurance companies first.

Conclusion:Easy access to insurance and low premium are the key driving factors for the outbreak of Ming-window models. However, tram resources also remind all vehicle operators to strengthen the training of drivers’ awareness of safe driving, do a good job in monitoring the safe operation of vehicles, and prevent and control the occurrence of high accident rate from the root.

Big data of scientific and technological talents: Guangdong’s total amount is the first "going north" and there are many such talents.

  As the most critical factor of scientific and technological innovation, the essence of innovation-driven is talent-driven. What is the scale of scientific and technological talents in China and what changes have taken place in recent years? What are the characteristics of regional distribution?

  The Report on the Development of Scientific and Technological Talents in China 2020 (hereinafter referred to as the Report) compiled by the Ministry of Science and Technology shows that in 2019, the total number of R&D personnel nationwide was 7.129 million, 1.3 times that of 2015, and the number of R&D personnel reached a new high. Among R&D personnel, R&D researchers with intermediate or above titles or doctoral degrees have also continued to grow. In 2019, the full-time equivalent of R&D researchers in China was 2.11 million person-years, an increase of 244,000 person-years compared with 2018.

  From a global perspective, the full-time equivalent of R&D personnel in China has been ranked first in the world since 2013. However, the report also shows that there is still a gap between the investment intensity of R&D personnel in China and the proportion of researchers in R&D compared with the major economies in the world. The national R&D researchers account for only 43.9% of the full-time equivalent of R&D personnel, and the data of major economies in the world are above 50%, and the proportion of R&D researchers in South Korea is as high as 81.5%. According to the report, the overall quality and structure of China’s scientific and technological talents need to be further improved.

  Concentration in the eastern region

  At present, the full-time equivalent of R&D personnel is usually used as an index to compare the input of scientific and technological manpower in the world. R&D personnel refer to personnel engaged in basic research, applied research and experimental development within the unit. The full-time equivalent of R&D personnel refers to the sum of the workload of personnel engaged in R&D activities for more than 90% of the whole year and the workload converted by part-time personnel according to the actual working hours.

  Due to the influence of resource endowment, geographical conditions and policy orientation, the unbalanced development of regional innovation ability is prominent, which is also reflected in the regional distribution of scientific and technological talents.

  According to the report, China’s scientific and technological talents have accelerated to gather in the east and a few central cities in the midwest, mainly in the Yangtze River Delta, Pearl River Delta and Bohai Rim economic circles, and the brain drain in underdeveloped areas in the northeast and west has intensified.

  Judging from the distribution of national R&D personnel in various regions in 2019, 65.6% of the national R&D personnel are concentrated in ten provinces and cities in the east; The proportion of R&D personnel in Northeast China is the least, accounting for 3.9% of the whole country. The proportion of R&D personnel in six central provinces and twelve western provinces (autonomous regions and municipalities) is 17.8% and 12.7% respectively.

  Since 2015, the number of R&D personnel in the eastern region has increased from 2.468 million in that year to 3.149 million in 2019, with an average annual growth rate of 6.3%. The growth rate has slowed down, but the increase is still ahead of other regions. The growth rate of R&D personnel in the central provinces is relatively fast, with an average annual growth rate of 7.8%, which exceeds the national average. Overall, the R&D personnel in the western region show a steady growth trend. The number of R&D personnel in Northeast China has been declining for many years, from 191,000 person-years in 2015 to 187,000 person-years in 2019.

  Among the top ten provinces with full-time equivalent of R&D personnel, 10 provinces and cities in the east occupy the top 6 and 10 places, and the 7 th, 8 th and 9 th places are Henan, Hubei and Anhui in the middle.

  In 2019, Guangdong’s R&D personnel reached 803,000 person-years, ranking first in the country, surpassing the sum of the 12 western provinces and 4.3 times the total of the three northeastern provinces; Jiangsu and Zhejiang followed closely, with an average annual growth rate of 12.5% on the basis of a huge base, far exceeding the national average.

  It is worth noting that although the total number of R&D personnel in Beijing and Shanghai has not entered the top three, from the structural point of view, high-level talents account for a large number, with R&D researchers accounting for more than 50%. The full-time equivalent ratio of R&D researchers in Beijing is 66.2%, while that in Shanghai is 58.4%, while that in Guangdong and Jiangsu, which rank first and second, is 34.9 respectively.

  The number of employees in industrial enterprises accounts for 70%

  The distribution of executive departments of R&D personnel can reflect the distribution of subjects of scientific and technological innovation activities in China.

  According to the report, since 2015, the R&D personnel of regulated industrial enterprises, research and development institutions and institutions of higher learning have all increased, among which the average annual growth rate of regulated industrial enterprises, research and development institutions and institutions of higher learning has reached 4.55%, 2.57% and 12.35% respectively, and the increase rate of R&D personnel in institutions of higher learning is the most significant.

  The scientific and technological talents of industrial enterprises still have obvious advantages, which also echoes the Statistical Bulletin of National Science and Technology Investment in 2020 (hereinafter referred to as the Bulletin) published by the Bureau of Statistics in September.

  Zhang Qilong, statistician of the Department of Social Sciences and Literature of the National Bureau of Statistics, said that the role of enterprises in pulling was enhanced. In 2020, the R&D expenditure of enterprises was 1,867.38 billion yuan, an increase of 10.4% over the previous year; It accounted for 76.6% of the national R&D expenditure and contributed 77.9% to the national growth, up by 0.2 and 9.4 percentage points respectively over the previous year. Among them, the R&D expenditure of industrial enterprises above designated size was 1,527.13 billion yuan, up by 9.3% over the previous year.

  The report also shows that in 2019, the full-time equivalent of R&D personnel in regulated industrial enterprises was 3,151,800 person-years, 7.4 times and 5.6 times that of R&D institutions and institutions of higher learning, respectively, accounting for about 70% of the full-time equivalent of R&D personnel in the country. In 2015, the full-time equivalent of R&D personnel in regulated industrial enterprises was 6.9 times and 7.4 times that of R&D institutions and institutions of higher learning, respectively, indicating that enterprises are interested in R&D.

  Like the overall distribution of provinces, the R&D personnel of industrial enterprises are mainly concentrated in the eastern region. In 2019, the R&D personnel of industrial enterprises in the eastern region reached 2,175,400 person-years, accounting for 69% of the total R&D personnel of industrial enterprises in China.

  From the perspective of various regions, in 2019, the total number of R&D personnel in industrial enterprises in Guangdong, Jiangsu and Zhejiang ranked in the forefront, with obvious leading advantages and substantial growth; The number of R&D personnel in industrial enterprises in Heilongjiang, Jilin, Hainan, Tianjin and other places has decreased significantly compared with 2015; In recent years, R&D personnel in regulated industrial enterprises in Tibet, Jiangxi and other provinces have increased significantly.

  In addition, judging from the distribution of R&D personnel’s investment in various R&D activities, China has the most R&D personnel engaged in experimental development. In 2019, the full-time equivalent of personnel in this field was 3,793,700 person-years, accounting for 79.02% of the national R&D personnel. The full-time equivalent of R&D personnel engaged in applied research is 615,400 person-years, accounting for 12.82%; The full-time equivalent of R&D personnel engaged in basic research is 392,000 person-years, accounting for 8.17%.

  In 2019, in terms of basic research R&D personnel, basic research R&D personnel in the eastern region accounted for 6.62% of its total R&D personnel, 7.19% in the central region, 12.99% in the western region and 22.99% in the northeast region, accounting for the highest proportion. From the situation of each province, the R&D personnel engaged in experimental development in Jiangsu and Zhejiang account for 89.63% and 92.11% of the total R&D personnel respectively, reflecting that their R&D personnel are more concentrated in the industry. Cartography/Jiang Haoming