Speaking with data, who is the most anticipated film for the 2024 Spring Festival？

Special feature of 1905 film network Chinese New Year movies are booming. At present, six films have been scheduled for the New Year’s Day, and the pattern of the Spring Festival in 2024 has basically taken shape. There is no doubt that this will be another "multi-power competition". Among many excellent films, which one do you look forward to most?

Regarding "What movie are you most looking forward to in the Spring Festival of 2024", Film Critics Today released a questionnaire poll, and counted the voting data of 50 film critics and more than 500 netizens. Let’s take a look at the voting results!

Film critics’ voting: more expected by professionals

Among the voting results of 50 professional film critics, the top three films that most want to see are YOLO’s The Movie Emperor and Article 20, both of which have gained more than 50% support rate.

The reasons why professional film critics want to see it mainly focus on the creative characteristics of the film and the trust and expectation of senior filmmakers.

Undoubtedly, the voting results of film critics also reflect the expectations in the market to some extent. After YOLO booked the file, he boarded the hot search list of Weibo for 17 times, and the long-lost civil servant announced his return with a new film, which instantly ignited the audience’s discussion.

"Article 20" also appeared on the hot search list of Weibo for 12 times after it was finalized. The hearing-impaired people played in the trailer brought great surprises and expectations to the audience. From the platform data, the film "The Movie Emperor" is also very popular and expected by a city line audience.

Audience voting: the announcement was the first and impressive.

In the Weibo poll of #2024 Spring Festival, which movie do you most expect to see #, "Pegasus 2" is far ahead of other films with more than 430 votes.

Pegasus 2 was the first official Spring Festival movie released last week, and the popular variety "Ace to Ace" also aired a special program of Pegasus 2 last week, so this film will have some first-Mover advantage in publicity and play a certain preconceived impression.

Judging from the audience of the film, Pegasus 2 is the only film that men want to see, and the theme of racing is more favored by male audiences. In addition, there are two generations of "conspicuous packages" with national characteristics — — And also attracted a lot of audience, I believe that the two of them will also give the audience a lot of burdens and jokes in the film.

In addition, it is worth mentioning that among the six films currently scheduled, the film that young viewers under the age of 25 want to see most is Article 20. Among the portraits they want to see in this film, young viewers under the age of 25 account for the highest proportion, reaching 42.5%.

Data analyst analysis: the steady "Bear Haunted" became the "judge" of the Spring Festival file

Chen Jin, a professional data analyst, also gave his opinion on this "multi-strong competition" of the Spring Festival file. "I believe the final box office ranking of this year’s Spring Festival file is no small suspense, but no matter how others fight, the most stable one should be the tenth film in the series" Bears haunt ".

The ten years’ hard work in the Spring Festival has brought it a steady box office performance. The so-called "Flowing Spring Festival file, the iron-clad" Bear Haunted "and" Bear Haunted "have also become the judges of whether the box office of other films in the Spring Festival file is" big bang ".If the box office of the film can be higher than" Bear Haunted ",then this film is likely to reap the schedule bonus of the Spring Festival file.

According to the data of the platform, there are three films that want to see more people than Boonie Bears: Time Twist, namely YOLO and Article 20. Relatively speaking, these three films are more likely to get good box office results. In addition, The Movie Emperor also hopes to achieve a box office counterattack through word-of-mouth spread in the later period.

This year’s Spring Festival has an eight-day long holiday, which has surpassed any previous Spring Festival stalls in terms of time. At present, six films have been booked. I hope they can enhance the popularity of the films through some ceremonial, innovative and effective announcement actions and some efficient communication strategies, so as to achieve a good result. We also expect that the Spring Festival file of this year’s eight-day holiday will bring a surprise box office result.

The Spring Festival is a miracle-filled schedule. I hope that this year’s Spring Festival will also continue the steady performance of the previous Spring Festival, create a new schedule record, and inject a shot in the arm into the China film market in 2024!

▽ The egg at the end of the text! The film most anticipated by film critics in 2024 Spring Festival and its reasons