Hershey, USA changed hands and golden monkey returned to his hometown in Henan.

　　Dahe News: After four years of bumpy marriage, Hershey in the United States finally broke up with the golden monkey.

　　On July 25th, Dahe Daily Dahe Finance Cube reporter confirmed from Hershey Company in the United States that Hershey Company in the United States sold golden monkeys, and the receiver was Henan Yuxiang Food Technology Co., Ltd.. The reporter found from the national enterprise credit information publicity system that the relevant changes have been completed.

　　This also means that the golden monkey who married Hershey Company in the United States has returned to his hometown in Henan.

　　Hershey’s exclusive response confirmed that the golden monkey returned to Henan.

　　As early as July 10th this year, Dahebao Dahe Finance Cube reporter got an exclusive message that Zhengzhou Xiangying Venture Capital Fund will "marry" the golden monkey from Hershey in the United States, but related matters are still under further negotiation.

　　On July 25th, Hershey Company of the United States responded exclusively to Dahe Daily reporter Dahe Finance Cube, saying that "focusing on chocolate category to promote growth is an important part of Hershey Company’s latest business strategy. Therefore, we decided to sell the golden monkey business to Henan Yuxiang Food Technology Co., Ltd. ".

　　However, Hershey did not disclose the specific price of the golden monkey. Although the Golden Monkey business is sold, the United States said that it is "still optimistic about China’s market potential and Hershey’s growth opportunities in China, and will focus on e-commerce and product innovation".

　　Dahebao Dahe Finance Cube reporter inquired about the national enterprise credit information publicity system and found that Henan Yuxiang Food Technology Co., Ltd. was established on March 30, 2018 with a registered capital of 50 million yuan and the legal representative is Zhao Ke.

　　Henan Yuxiang Food Technology Co., Ltd. is 100% owned by Zhengzhou Xiangying Venture Capital Fund (Limited Partnership), which is established by six natural person shareholders including Zhang Jianfeng and Buwenpu and Tibet Cangying Venture Capital Management Co., Ltd..

　　According to the national enterprise credit information publicity system, on July 20th, Shanghai Golden Monkey Food Co., Ltd. completed the change of directors’ filing and investors’ (equity).

　　The directors were changed to Zhao Ke, Zhang Fan, Zhang Jianfeng, Pu Qianwen and Bu Wenpu. The investor (stock right) is changed to the sponsor: Shanghai Zhaoshi Industrial Investment Co., Ltd. and Shanghai Huyu Investment Management Co., Ltd.

　　It can be seen that Zhao Ke, the legal representative of Henan Yuxiang Food Technology Co., Ltd., and Zhang Jianfeng and Bu Wenpu, natural person shareholders of Zhengzhou Xiangying Venture Capital Fund (Limited Partnership) all attended the board of directors.

　　At the same time, Zhang Jianfeng is the chairman and general manager of Golden Monkey.

　　Can the return of the golden monkey be interpreted as "the return of the Great Sage"?

　　There are many rumors that Hershey broke up with the golden monkey in the United States. Although the sale was a real hammer, a little-known Henan enterprise "married" the golden monkey, but many people in the industry said that they "thought of the beginning, but did not guess the end".

　　However, Dahebao Dahe Finance Cube reporter checked the public information and found that the sponsors after the change of the golden monkey investor (equity): Shanghai Zhao’s Industrial Investment Co., Ltd. and Shanghai Huyu Investment Management Co., Ltd. are all closely related to Zhao Qisan, the founder of the golden monkey.

　　According to the national enterprise credit information publicity system, the legal person of Shanghai Zhaoshi Industrial Investment Co., Ltd. is Zhao Qisan, while the other two shareholders, Zhao Dongwang and Zhao Dongming, according to media reports, should be Zhao Qisan’s sons. Shanghai Huyu Investment Management Co., Ltd. has been renamed Shenqiu Huyu Investment Management Co., Ltd., and Shenqiu is the hometown of Zhao Qisan and the birthplace of Golden Monkey.

　　For this, the reporter repeatedly called Zhao Qisan himself and people around Zhao Qisan, but failed to get in touch.

　　Golden Monkey originated in shenqiu county, Henan Province in 1992. After nearly 30 years’ efforts, it has grown from a township enterprise to a well-known brand specialized large-scale food group in China. The produced toffee has become the happiest taste after accompanying 70 and 80.

　　Whether the return of the golden monkey can be interpreted as "the return of the Great Sage", many people in the industry also hold a wait-and-see attitude. Zhu Danpeng, a food industry analyst in China, believes that whether the golden monkey can return to complete the "Great Sage Return" still needs efforts in three aspects. "The first is to establish a sales team first; The second is to repair the opportunity with channel providers. After years of tossing, the relationship between terminals is relatively weak; The third is that the original product line should be adjusted, and the products need to be innovated and upgraded. " Zhu Danpeng predicted that 2018 will be a restoration period for the golden monkey, and whether it can develop rapidly depends on the key year of 2019.

　　The reporter called Zhao Ke, the legal representative of Henan Yuxiang Food Technology Co., Ltd., who said that due to the relevant agreement, more details could not be disclosed at present. However, Zhao Ke revealed that in August this year, Golden Monkey will hold a dealer meeting in Zhengzhou to inform the future strategy of Golden Monkey. (Dahe Daily Dahe Finance Cube reporter Chen Pei Zhou Shilong Intern Liu Wei)