During the Spring Festival, the characteristic activities of Shijiazhuang characteristic commercial district are rich and colorful.
Where to go for leisure and entertainment during the Spring Festival holiday? Shijiazhuang’s characteristic commercial district has prepared a rich consumption feast, which makes you feel the rich flavor of the year and experience the charm of traditional culture.
■ Wanli Temple Pedestrian Street
First, the activity time:
From New Year’s Eve on January 21st to the sixth day of January 27th, the Spring Festival holiday lasts for 7 days.
Second, the activity content:
Theme 1: Theme activity of "Opening the New Year with Beautiful Companion"
1. Meet the "rabbit" auspicious Wanli Temple and spend the auspicious year with you at the Spring Festival Cultural Temple Fair.
Time: December 31st-February 5th
Venue: Wanlimiao Square+Tongle Street
2. Play in the world of ice and snow-ice carnival
Snow hills, snow circle slides, snowmobiles, snowmobiles, snow walks … Hey, play nonstop.
Time: December 26th to February 5th.
Venue: Water Curtain Square
Theme 2: A series of ethnic and folk activities of "Culture Enters Thousands of Families, Not Leaving the Legacy for the New Year"
1. "Welcome the New Year to celebrate the New Year" and the closing ceremony of the colorful weekend.
(1) Special performance by the library team.
Special performance of dance models: January 14th.
Special performance of Beijing Opera Fans Association: January 15th.
Zhang Yong Famous Artists Studio Instrumental Performance Time: January 31st.
(2) Comprehensive high-end cultural performances (performance unit: Love Art Troupe)
The performance time of "Jade Rabbit Making New Year" variety show: the evening of January 26th (the fifth day of the first month).
The performance time of "Jade Rabbit Making Lantern Festival" variety show: February 5th (Lantern Festival) night.
■ Ximeihua Street Lane Characteristic Commercial Pedestrian Street
Flower Young new year collection season 1
I. Activity time: January 7-January 21, a total of 15 days.
2. Location: Hibox Block
Third, the way of publicity: radio, WeChat, LED, advertising space in the venue.
IV. Activities:
During the Spring Festival, the operation department will organize 30-50 Chinese New Year folk customs and people’s livelihood necessities merchants to set up stalls in Hibox block. This kind of goods have the characteristics of value-added, characteristics, traditional craftsmanship, intangible cultural heritage and so on, such as: traditional Chinese New Year’s goods, folk culture, collars, fish fishing, popcorn, hand-weaving, cooking oil, bagged rice, famous wine, gift boxes, meat, cooked food, fruits and vegetables, miscellaneous grains, and so on.
■ Wangquan Ancient Street
First, the activity time:
January 8, 2023 (the seventeenth day of the twelfth lunar month)-February 6, 2023 (the sixteenth day of the first lunar month)
2. Venue: Wangquan Ancient Street and Weidong Hutong
Iii. Activities:
During the Spring Festival holiday in Wangquan Ancient Street, modeling scenes, online celebrity punch points and special areas of the New Year Festival were set up to increase the atmosphere of the New Year in the neighborhood. Hold a variety of cultural and entertainment activities, and introduce a large number of special snacks. A cultural market to welcome the Spring Festival was held years ago, and Wangquan Jitu celebrated the Spring Festival during the Spring Festival.
1. Welcome the Spring Festival Cultural Market
(1) Time: January 8 to 20, 2023
(2) Location: Outside the service road of Wangquan Ancient Street
(3) Activity content: On the basis of the traditional Spring Festival neighborhood atmosphere, add fashion trend elements, introduce high-quality formats, and create a high-quality new year collection.
(4) format:
Traditional non-legacy: paper-cutting, wooden rotation and crochet;
Special snacks: making cakes, sugar people, rice cakes, retort cakes, etc.
Festive decorations: couplets, snuff, window grilles, lanterns, etc.
Layout map of waipai block: (including stalls and amusement areas)
2. Wangquan is the most delicious and Longxing celebrates the New Year.
(1) Time: January 21st, 2023 to February 6th, 2023.
(2) Scene atmosphere: In order to welcome the arrival of the Spring Festival, Wangquan Ancient Street is decorated with a wide range of Spring Festival atmosphere, with the theme of auspicious rabbits welcoming the spring; Merchants in the whole street posted Spring Festival couplets and hung red lanterns; Indoor promotion of Chinese New Year activities;
(3) Amusement: large-scale theme amusement facilities and recreational activities.
(4) Performing Arts: Spring Festival Cultural Performance of Wangquan Ancient Street Dance Stage; Non-legacy performances in the neighborhood, including Changshan drums, walking on stilts, running donkeys, etc.
(5) Parade: "Spring Festival Temple Fair Parade" in cooperation with Longxing Temple;
(6) Exhibition: Hanfu Parade Exhibition, Cosplay Theme Parade Exhibition, and Ancient Street Characteristic Theme Exhibition;
(7) Market: non-legacy exhibitions and sales, including tanghua, Latin films, metal crochet, imitation fur, etc. Special snacks are on sale, including fried skewers, drinks, candied haws and marshmallows.
■ Nanguan Ancient Town
1. Organize a food festival during the Spring Festival from January 21st to January 28th, 2023. During the event, organize cultural performances such as blessing in the New Year, crossing Hanfu, dancing the ancient city and celebrating the New Year with the Golden Lion.
2. On January 26th, 2023, cheongsam catwalk actors were invited to give visitors an immersive travel experience, and various cultural performances were used to set off the New Year atmosphere during the catwalk.
3. From January 26th to January 31st, 2023, traditional non-genetic inheritors were invited to show China’s traditional non-legacy performances and live shows in the block, covering shadow play, tanghua, Latin films, paper-cutting, gourd pyrography, etc.
■ Hutuo Wharf Pedestrian Street "Fuyun Yutu" Food Festival
1. New Year’s Day activities to benefit people’s livelihood
Time: January 1st (the 10th day of the twelfth lunar month)-February 6th (the 16th day of the first month).
Venue: Hutuo Wharf Pedestrian Street, Yijiayue City Plaza, Yijiayue Shopping Mall
2. "Chinese calligraphy welcomes New Year’s greetings to thousands of families" writes the Spring Festival couplets to send blessings.
Time: January 13th, 2023 (9: 00 -11: 00 am on the 22nd of the twelfth lunar month)
Venue: Hutuo Wharf Pedestrian Street
3. "Ruitu Chengxiang" is obliged to write couplets for the masses.
Time: January 13th (22nd of the twelfth lunar month)-January 19th (28th of the twelfth lunar month).
Venue: Art Museum, Confucian Temple, townships.
4. Illustrated Shijiazhuang Art Works Tour Exhibition
Time: January 23rd (the second day of the first month)-February 5th (the fifteenth day of the first month).
9: 00-11: 30 am; 2:00-5:00 p.m.
Venue: Art Museum
5. A special performance of pendant.
Time: January 25th (the fourth day of the first month)-January 28th (the seventh day of the first month).
10: 00-11: 30 am; 2: 00-3: 30 pm
Venue: Recreation and Sports Square
6. Ice and Snow Games
Time: January 25th (the fourth day of the first month)-February 7th (the seventeenth day of the first month).
Venue: West of Hutuo River South Bridge
7. "New Year’s Celebration" activity
Time: January 25th (the fourth day of the first month)-February 5th (the fifteenth day of the first month) 9: 00-11: 30 am; 2:00-5:00 p.m.
Venue: Confucian Temple, North Pole Station
8. "Jitu Happy New Year" sends culture to the countryside.
Time: January 30th (9th day of the first month)-February 4th (14th day of the first month).
Location: Mapu Village, Tiegan Town, the ninth day of the first month, Beiliujiazhuang Village, Zhaoba Town, the eleventh day of the first month, Gengzhuang Village, Daqiaotou Town, Nanying Village, Baizhuang Township, and Yangcun Village, Liucun Township, the fourteenth day of the first month. Performance time: 10: 00-11: 30 am; 2:00-3:30 p.m.
9. "Non-legacy makes the Spring Festival"-non-legacy and folk art exhibition activities
Time: January 25th (the 4th day of the first month)-February 5th (the 15th day of the first month).
9: 00 am-12: 00 am; 2:00-5:00 p.m.
Venue: Hutuo Wharf Pedestrian Street
10. China Chess Competition
Time: January 28th (the seventh day of the first month)
Venue: National Fitness Center
11. "Everyone reads-all people read" Spring Festival red reading activities.
Time: January 28th (the seventh day of the first month)-February 7th (the seventeenth day of the first month).
8: 30-12: 00 am; 1:30-5:00 pm
Venue: Library
12. Billiards Competition
Time: January 30th (the 9th day of the first month)
Venue: Zhanyun Billiards Club
13. The folk flower show will be concentrated in the city.
Time: February 2 (8: 30 am -11: 30 am on the twelfth day of the first month)
Venue: Xiangyang Street (Fuqian Road-Binhe Road)
14. Photo Exhibition of "Learning from the Top 20, Always Walking with the Party and Striving for a New Journey"
Time: February 2-February 5
Venue: Shenze County Sports and Culture Square
15. Table tennis match
Time: February 3rd (13th day of the first month)
Venue: National Fitness Center
16. "Lantern Festival in solve riddles on the lanterns" activity
Time: February 5th (15th day of the first month)
Venue: Hutuo Wharf Pedestrian Street
17. Cycling Competition
Time: February 10th (20th day of the first month)
Venue: Hutuo River Landscape Road
18. Exquisite Painting and Calligraphy Exhibition of "Jin Hu Farewell the Old Year and Welcome the New Year with Jade Rabbit"
Time: February 10th (20th of the first month)-March 11th (20th of February).
9: 00-11: 30 am; 2:00-5:00 p.m.
Venue: Art Museum
19.5km walking (running) activity
Time: February 15th (25th day of the first month)
Venue: Hutuo River Landscape Road
20. Basketball Invitational Tournament
Time: February 18th (January 28th)
Venue: Lize Square
21. "Everybody Dance-Fitness Dance (Fuck)" Competition
Time: February 21st (the second day of February)
Venue: Shenze Grand Theatre
■ Characteristic Pedestrian Street of Phoenix Sleepless City in Gaoyi County
Visit traditional temple fairs and watch folk performances.
I. Activity Time: December 31, 2022-January 15, 2023
2. Location: Liuxiu Park
Iii. Activities:
Folk stilts, steel spears stabbing throat, monkey show, two ghosts wrestling, magic acrobatics, etc.
1. From January 22nd to February 8th, watch the non-legacy iron flower for free at 21pm every day;
2. From January 21st to February 5th, the original price of 98 yuan Royal Circus tickets is 39.9 yuan; The original price of 68 yuan Royal Circus tickets is 29.9 yuan, with 3-6 performances every day;
3.1.15-The end of the snow season, the original price of the 98 yuan snow play package is the current price of 58 yuan; The original price is 19.9 yuan. The current price of tickets for Snow Park is only 9.9 yuan;
4. The original price of Tongqu Square 110 yuan amusement package is 29.9 yuan;
5. More than 120 uninterrupted real-life performances and temple fair performances in the whole day are free to watch.
■ Ole Northland
Auspicious, Happy New Year, Xinyi Beiren Happy Year
Activity content: Golden Rabbit Nafu welcomes the Year of China.
1. More than 100 famous brands are as low as 30% off in the new year’s holiday season, and you can enjoy more discounts.
2. The Spring Festival Garden has a strong Spring Festival atmosphere, and the New Year is blessed with good luck!
3. Carnival Parade, Ole Modern Clown Corps New Year Carnival Parade!
4. Open the door, dance the lion to welcome the spring, open the door to receive blessings and celebrate the New Year!
5. Rabbit flies into 2008-2023 Northern Ole New Year Joy Club!
■ Tumen Pass Post Town
Activity theme:
Pick up the flavor of the new year, and you will not be left behind.
Activity time: January 12-20
Activity content:
1. The opening ceremony of the fifth lantern show in Tumenguan: lighting the guard of honor and striking iron flowers;
On February 14th, Luquan District Folk Culture Festival opened, and there was a collection of new year’s goods.
3. Ice and Snow Festival (opening of Snow Park);
The above activities are from childhood to the fifteenth day of the first month.
Activity theme:
The Millennium Tumen happy ever after Spring Festival is not closed and lively.
Activity time: the first day to the fifteenth day of the Spring Festival.
Activity content:
1. New Year Lantern Festival, showing the Millennium Tumen, happy ever after;
2. Spring Festival activities: the God of Wealth and the Rabbit celebrate the New Year, and folk performances celebrate the New Year.
3. The whole first month activities: iron flower, traditional lantern ceremony and your legend performance.
■ Baili Water Town
"Happy New Year, Happy Water Town in Baili"
First, the activity time:
January 14-February 6, 2023 (24 days in total)
Second, the venue:
Dafudi and Shangjie
Third, the theme of the event:
Traveling in the snow and ice is happy for the New Year.
IV. Activities:
Step 1 have a reunion dinner
(1) Bai Li Bai Wei family banquet
The restaurant offers different standard family banquet menus, and the dishes are named and set with Chinese New Year elements. Provide basic services for individual customers during the event.
(2) jiaozi activities.
The event is only available for table meals for 8 or more people. The restaurant provides basic materials for wrapping jiaozi, and the restaurant processes them free of charge after tourists wrap them on site.
(3) The God of Wealth sends blessings
Arrange the staff to wear the costumes of the God of Wealth at random, and distribute red envelopes to the elderly and children, including blessing words and small coupons.
2. Stay at a homestay in Huaxiang (this activity is only for customers staying at the homestay, and it will stimulate the sales of the homestay through exclusive activities. )
(1) Dress up your "home"
Customers can get Spring Festival decoration materials from the front desk when they check in. Customers are encouraged to stick Spring Festival couplets, stick window grilles and hang lanterns in their rooms. Invite the housekeeper to take a family photo for him. After the photo is sent to a circle of friends, you can get a blind box for the New Year.
(2) Folklore Experience/Bailibai New Year
Before the Spring Festival, we will carry out special experience activities according to folk customs, such as making candied haws with twenty-three candied melons; Years later, in order to gather Five Blessingg experience, customers exchanged Five Blessingg by visiting other neighbors.
(3) Spring Festival blind box
Gifts with elements of the Year of the Rabbit, such as cups, red envelopes, scarves, ornaments, welcome cards, etc. Gifts are randomly combined, and the set value is controlled within 40 yuan.
3. Conduct an investigation group on primary ice.
(1) Snow Country Train Number
Sightseeing bus will be formed into a snow country train, and snow and ice elements will be properly decorated. Take tourists to visit the natural landscape of Baili in winter according to the route around the island. Choose the most representative locations as stops along the way, and arrange photographers to take photos for tourists free of charge. Departure time: 10:00-16:00 am, leaving on the hour.
(2) Walking briskly around the island
The activity is aimed at soliciting the participation of tourists who stay on the same day, and the scenic spot arranges special personnel to hold the team flag to lead the way. Enjoy the beautiful winter scenery of Baili in the morning along the way, and arrange photographers to take pictures for tourists free of charge. If no one signs up for the activity on that day, the activity will be cancelled and the train number will be changed to Xueguo. The time for marching into a group is 9:00 a.m.
4. Visit Dafudi Snow Field
(1) Ice and snow theme punching area (bubble carving)
Dafudi Snow Resort is an important display window of Baili’s winter tourism, and it is also the image card of Baili in the launching ceremony of the Cultural Tourism Hall. Setting up a unique photo punching device can effectively improve the functional attributes of the snow resort. The punching area is made of foam carving, which can be reused for a long time, including but not limited to subsequent ice and snow activities.
The punching area will be divided into three themes, ice and snow elements; Fireworks literature of youth (I Shijiazhuang); New Year elements in the Year of Rabbit.
5. Buy Baili Commercial Street
(1) Hometown Taste Characteristic Business Street
With Qingyin Pavilion as the center and peripheral merchants as the main body, we will carry out the hometown flavor market, and provide the full-featured products such as steamed buns, rice cakes, Gu Yue bean curd, preserved meat cauldrons, baked sweet potatoes, sugar-coated haws, etc. continuously, so as to arouse tourists’ long-lost flavor with the most familiar flavor.
(2) Baili local product market
The market consists of Xibaipo characteristic agricultural and sideline products, New Year gift boxes and Baili Baili commodities, which are displayed in the rest area on the north side of Qingyin Pavilion for tourists to buy.
6. Recreation ice sports
(1) Baijing Lake Ice Park
Make use of the lake space of Baijing Lake to build an iceberg paradise, and set up many ice fun projects, such as sledge-pulling, ice monkey-drawing, ice bowling, etc., to further enrich the park’s winter tourism projects and enhance the customer experience, which can be enjoyed by both parent-child families and urban youth.
(2) Snow Fireworks Party (night activities, attracting overnight stays)
Give priority to Dafu land, carry out night entertainment activities, punch cards and take pictures while fireworks pray. A large fireworks party is preferred, and in case of force majeure, it will be changed to holding cold fireworks.
■ Gulongshui Town
From January 1 to February 5, 2023, festivals with distinctive themes and various promotional activities were held, creating a travel experience integrating leisure, entertainment, shopping, culture and food for the people of the city.
1. Play while the iron is hot
Activity time: from grade one to grade six.
Venue: Xiaoxihu Lake in Guluan
2. Guluanshui Town Ice and Snow Festival
Guluanshui Town started the Guluanshui Town Ice and Snow Festival on January 1, and built a large-scale snow resort entertainment area in the block. Visitors can experience more than 30 kinds of entertainment facilities and experience the fun of the snow season.
3. Guluan New Year Festival
During the Spring Festival, Guluanshui Town will hold a large collection of new year’s goods, with hundreds of kinds of new year’s goods, to provide tourists with an annual shopping experience. Come here for shopping during the Spring Festival to satisfy everyone’s one-stop shopping experience.
4. Global Robot Carnival
Guluanshui Town introduced the Global Robot Carnival, which provided interesting robot performances and experiences for tourists during the New Year and brought more choices for the whole family to travel. You can watch nearly 100 kinds of robots at the scene, and you can also participate in interactive games, robot experience, and purchase robots.
5. Chinese New Year Drama Festival
Traditional drama and folk performances are the memories of the older generation, and Guluanshui Town will also launch the Chinese New Year Drama Festival, which will bring rich opera performances and musical instruments to send holiday blessings to middle-aged and elderly friends.
6. Happy New Year’s performances
The Spring Festival cultural performance is everyone’s favorite activity. This year, we have presented a number of wonderful Spring Festival performances to increase the fun of shopping. Fashion songs, ancient songs and dances, musical instrument solos, you can feel the joy of the festival when you stroll around Guluanshui Town.
7. China Spring Festival Garden Party in Guzhen
During the New Year, Guluanshui Town will also hold a variety of garden party activities to satisfy tourists’ multiple experiences of eating, drinking, traveling and shopping in the neighborhood. Hanfu Garden, Rabbit Spring Festival, Fun Games, Surprise Overlord Meal and many other experience activities are waiting for you.
8. Guluan Food City
In addition to the beautiful scenery and wonderful activities, delicious snacks have been prepared. On the eve of the Spring Festival, the neighborhood has been re-invested and planned, and hundreds of special foods are waiting for you to taste. At the same time, with the discount promotion activities of blocks and merchants, it will drive the local consumption boom.
9. Intangible Cultural Arts Festival
During the festival, Guluanshui Town will also hold an intangible cultural festival to inherit the artistic charm of intangible culture. At that time, provincial capitals and local inheritors of non-legacy technologies will be invited to give live exhibitions and performances, covering various skills such as sculpture, tanghua, clay figurine, hand-painted facial makeup, gourd pyrography and hand weaving.
■ Jinzhou New Century Shopping Mall Pedestrian Street
Activity content: the first "New Year Collection" in Jinzhou City
China’s intangible cultural heritage China tanghua, Shijiazhuang municipal intangible cultural heritage Liu Hulu pyrography, Jinzhou intangible cultural heritage antique doll, New Year’s goods, Spring Festival couplets, lanterns, melon seeds and candy.
■ Zanhuangtang Street
Activity content:
1. On January 14th-15th, 2023, the first Tang costume photography exhibition was held in Tang Street. During the event, Tang costumes were performed, and non-legacy folk culture exhibitions were held, such as Sugar Man, tanghua, folk paper-cutting, artistic sculpture, artistic calligraphy and painting, palace lantern exhibitions, etc.
2. From January 1 to January 31, 2023, Tangjie Recreation Carnival covers large-scale wonderful and diverse amusement projects such as Need for Speed, Time Plane, Carousel, Dream Pirate Boat, etc.
■ Jingxing Ceramic Water Town
Series of activities of "Jingxing —— Spring Festival Temple Fair in Ceramic Water Town"
First, the activity time:
January 14th to February 5th, 2023
Second, the activity content:
1. Theme 1: Ceramic Water Town New Year Collection
At the turn of the old and the new approaching the end of the year, there is a traditional custom of buying new year’s goods in China. By buying new year’s goods in Ceramic Water Town, local residents create an annual market belonging to Jingxing Ceramic Water Town, which sets off the atmosphere of the New Year.
Activity time: January 14th, 2023-January 21st, 2023.
Venue: East Parking Lot of Ceramic Shuidong
Theme: 2023 "New Year Festival" in Ceramic Water Town
Activity time: January 14th, 2023-January 21st, 2023.
Theme of the event: 2023 Spring Festival couplets in ceramic water town love Wanjia.
Activity time: January 14, 2023
2. Theme 2: Ceramic Water Town Spring Festival Temple Fair
From the memory of catching a big episode, to watching the lion dance churning and frolicking in the joyful gongs and drums, and then going shopping in the garden to eat candied melons, the traditional culture of China is once again written into the window of blessing. After three years of epidemic, the tourism industry has been fully liberalized this year, which is also a signal that the tourism industry is in a favorable situation, and the lives of ordinary people will gradually get on the right track. With the progress of modern society and the development of the times, the very important folk custom of the Spring Festival is facing an intangible crisis, that is, it is getting less and less stale in the traditional sense. In order to create a new year atmosphere, Ceramic Water Town will dig deep into the annual flavor of the traditional Spring Festival in 2023 and combine the needs of modern individuality and diversification to create an annual flavor Jingxing series belonging to the ceramic water town.
Activity time: January 22, 2023-February 5, 2023
Venue: Ceramic Water Town Cultural Street and Ancient Village
3. Theme 3: Prosperous China is intoxicated with the new era.
Activity time:
January 22nd, 2023-January 26th, 2023
February 4, 2023-February 8, 2023
Activity overview:
Convene performance teams from surrounding villages and towns to integrate performance programs, and divide folk performances such as folk performances, non-legacy cultures, fireworks shows, lanterns, dozens of traditional snacks, traditional performances, banban operas, amusement facilities, social fires, dragon and lion dances and so on into regions, so as to create the atmosphere of the New Year Temple Fair in the 1990s and return the Spring Festival to the traditional flavor.
Activity rules (visitors):
Visitors can get a lucky bag in the tourist center after collecting 8 lucky cards, and get a free prize when they get a lucky bag. They can also pay attention to WeChat official account, a ceramic water town, and the video number to get a string of lanterns for free.
■ Jichao Commercial and Cultural Pedestrian Street in Wuji County
First, the theme of the event: the climax of the New Year.
2. Venue: Jichao Commercial and Cultural Pedestrian Street, Wuji County
III. Activity Time: December 23, 2022-February 6, 2023
IV. Activities:
1. Extreme Spring Festival
From January 5, 2022 to January 20, 2023, a quality New Year’s Fair will be held in the neighborhood to fully meet the needs of residents for the New Year:
Traditional intangible heritage: machine embroidery, tanghua, paper-cutting, calligraphy, painting and calligraphy, hand-painting, gourd pyrography, leather art, copper wire handwork, etc.
Special snacks: hot milk fort, strawberry tower, fried dough sticks wrapped in sesame paste, spaghetti, spicy fried rice cake, hot red wine, mouth-mixed wine, rock sugar baked pear, traditional cakes (Osmanthus Jelly, Gordon Euryale cake, striped cake), baked sugarcane, cotton candy, red bean cake, rice cake, dried fruit, candied fruit, etc.
Festive decorations: snuff, window grilles, lanterns, Spring Festival couplets, stickers, balloons, clothes rented by fairy wand and online celebrity (Hanfu, horse-faced skirts), luminous headdresses, etc., which fully highlight the festive atmosphere;
Wonderful interlude: during the event, a food festival will be organized, so that the vast number of merchants will take to the streets to let consumers enjoy it. At the same time, cultural performances and interactive activities such as New Year’s blessing and punching cards, Golden Lion’s New Year greeting and Muppets’ interaction will be designed to provide tourists with an annual shopping experience.
Promotion and promotion: the block combines with the residents’ preferential coupons to carry out vigorous publicity, and at the same time withdraws from a series of activities, such as the block consumption lottery, the courtesy of punching cards on the wall, the preferential activities of block merchants, and the courtesy of consumption cards, to fully stimulate consumption.
2. Lantern Festival
From February 3 to February 6, 2023, the Lantern Festival was organized, and solve riddles on the lanterns, lion dance, non-legacy performances and performances were held to create a festive atmosphere and let the people feel the rich Chinese excellent traditional culture.
■ yuanshi county Banquet
I. Activity Time: January 1-February 15, 2023
2. Venue: yuanshi county Night Banquet Characteristic Commercial Street+Hanfeng Market.
Third, the theme of the event: New Year Festival+New Year Collection+Ice and Snow Carnival
Create the first choice festival for citizens to buy new year’s goods with rich flavor, excellent quality and close price. In Tik Tok, Aauto Quicker and other all-media channels, hot topics such as "the taste of the year in memory" were launched, which aroused the participation and discussion of netizens, created an all-round atmosphere to attract the surrounding people’s shopping and consumption activities, and really detonated the "yuanshi county New Year Festival".
IV. Activities:
1. New Year Festival
By displaying the famous and special products in Yuanshi County, holding special product promotion meetings, live broadcast activities and cultural performances, this activity will create an all-round atmosphere to attract the people around Shijiazhuang to shop and consume, prosper the consumer market in yuanshi county, promote the economic growth of agricultural and sideline industries, and stimulate the overall consumption of the county, making it a win-win event for both economic and social benefits.
2. New Year Collection
Fireworks return, warm the Chinese New Year, expand the local product market, push characteristic products to a wider market, further expand domestic demand to promote consumption, and help to resume work and production and rural revitalization. While enriching everyone’s dining table, it also enriches entertainment life, makes the taste of the year more "fragrant", exhausts the "net" of the taste of the year and brings "Ji" home!
3. Ice and Snow Carnival
The ice and snow tourism market will usher in the peak consumption season during the Spring Festival. People will experience the ice and snow carnival in addition to visiting relatives and friends and greeting each other. This ice and snow carnival is the first outdoor ice and snow entertainment project in Yuanshi County. It mainly includes skiing circle experience, snow off-road vehicles and other recreational projects, as well as a series of delicious food and special snacks, so that visitors can feel the charm of ice and snow in the characteristic commercial street of yuanshi county Night Banquet.
4. Promote profits
The Development and Reform Commission of Yuanshi County provided 200,000 yuan as consumption vouchers for the smooth progress of this activity, which were used in a matching way according to the ratio of 1:4. The actual consumption amount was 4 times or more of the consumption vouchers, and only one consumption voucher could be written off for each consumption, and the consumption vouchers could be superimposed on the basis of merchants’ preferential treatment.
■ Yingpan Commercial Street in Xingtang County
1. Yingpan Food Festival. At that time, special snacks from all over the country, including local and exotic foods, will be gathered through the food festival stage to gather popularity and promote consumption.
2. New Year’s Collection. The Spring Festival is a traditional festival of the Chinese nation. According to the Chinese people’s traditional habits of Spring Festival couplets, a special Spring Festival with the theme of "Spring Festival" is created.
3. Yingpan Commercial Street Light Show. Taking lighting technology and culture as the main line, and a large number of neon lights as the main venue atmosphere, the rainbow staircase of online celebrity lighting is formed, and various beautiful lighting shows are set up to bring a rich visual feast through bright lighting shapes.
4. Yingpan Ice and Snow Carnival. Taking advantage of the Spring Festival peak season, with the theme of "Happy Ice and Snow Tour", the only project in winter every year attracts attention.
The block will create a high-quality consumption environment, enrich people’s lives through colorful activities, further promote local consumer confidence, enhance urban economic development, and contribute to the sound development of the city’s economy.
■ Gaocheng Miyagi Yinxiang (Gongli Street)
Gaocheng Guo Chao nian Wei temple fair
I. Activity time: from January 14th to February 5th, 2023.
2. Business hours: 9:00-22:00
3. Venue: Wangyang Commercial Plaza+Gongli Street
IV. Activities:
The content of the activity is divided into two parts as a whole. First, catch up with the big episode in the twelfth lunar month; Second: visit the temple fair in the first month; Around the content of two large plates, the time span is 30 days; Years ago, you can buy new year’s goods here and feel the atmosphere of the market. The products cover: grain and oil, non-staple food, dry goods, fruits, clothing, seafood, decorations for the Spring Festival atmosphere and so on.
Years later, the scene-based multi-block temple fair mode was launched, with Chaowan block, folk-custom block, New Year’s Day collection, cultural block and gourmet block, and the five blocks started the Spring Festival Zhou Bianyou crazy hi mode, which is definitely an excellent place for Gaocheng, whether for strolling around the baby or traveling around!
1. New Year Collection
A collection of new year’s goods full of annual flavor, regional characteristics and the most grounded atmosphere, bringing together all kinds of new year’s goods, so that the people in the city can also find the old fireworks. The time span is from the fifteenth to the thirtieth of the twelfth lunar month. The investment promotion format covers all the formats of Spring Festival New Year’s goods, as well as local agricultural and sideline products in Gaocheng, especially township products!
2. Folk blocks
(1) He Xinchun, the Five-way God of Wealth: In different time periods, the Five-way God of Wealth walked into the block and took photos with tourists to enliven the atmosphere of the block, so that tourists could welcome the Spring Festival and win a good prize.
(2) Non-legacy folk programs: Miyagi drums, northern Zhou hexagrams playing randomly, folk folk performances: dragon and lion dancing, boating, walking on stilts, etc … organized and planned non-legacy performances during the first month.
(3) Folklore souvenirs+regional agricultural and sideline products: folk cultural souvenirs such as straw animals, dough sculptures, sugar blowers, gourd pyrography, candied haws, etc., combined with Gaocheng related associations to graft folk intangible items.
(4) Folk acrobatics: Dinggang, flying saucer … all kinds of folk acrobatics, enriching the vision of the neighborhood and driving the atmosphere of tourists.
3. Chaowan block
(1) Punching in the snow in the block: In the central square of Gongli Street, create a 600-square real snow scene, with two dedications every day. In the winter of Gongli Street, you can experience the romance of bald heads every day!
(2) Children’s play interaction: divide special venues, equip with conventional and customized children’s play equipment and interactive DIY activities.
(3) Transformers interactive performance: A live-action version of Transformers will be staged at the event, and the cool-looking Transformers mecha will definitely attract children’s attention and become the focus of the audience.
4. Food block
(1) Taste of the Year Taste Buds: Integrate Gaocheng regional specialty food and online celebrity specialty snacks, and eat them nonstop from the year before to the year after!
(2) The taste of the year and the taste of the tide: integrating online celebrity’s special snacks-smoking ice cream, brothers throwing bowls of wine, Changsha stinky tofu, Sichuan hot and sour powder and so on.
5. Cultural blocks
Famous for the three palaces: Palace culture is a loud and powerful business card in Gaocheng, where you can enjoy palace wine, enjoy palace lanterns and eat palace noodles. At that time, more people around Gaocheng can be radiated during the activities, so that more people can know about the three palaces culture in Gaocheng!
■ jingxing mining area Taigu Qingxi Characteristic Commercial Street
I. Activity Time: February 4, 2023-February 9, 2023
2. Venue: Jiazhuang Ancient Town, jingxing mining area
Iii. Activities:
1. Folk performances. In the New Year’s festival, colorful folk performances are presented, and with the help of festival traditions, folk cultural performances are integrated into the neighborhood, such as drums, sedan chairs, old ladies sending their daughters away, non-legacy social fires, and non-legacy flower-pulling performances, creating a strong Spring Festival atmosphere and making consumers feel a strong sense of the year.
2. Traditional snacks and food exhibition. On-the-spot production and display of traditional food with mining characteristics in the neighborhood, such as handmade vermicelli, Fengjiagou sip beard, cold rice noodles in the mining area, Qingquan rice cake, grilled cake, etc., will promote the traditional food culture and attract consumers to taste it.
3. punch in the children’s garden. Organize children’s favorite activities, such as treasure hunting on the beach in Shachi Garden, bottle feeding fish, DIY hand painting, educational area, etc.
4. solve riddles on the lanterns, online celebrity Lighting District. Solve riddles on the lanterns activities are set up in the lighting area, and riddles are set up in the lighting areas such as dynamic light tunnel, Ferris wheel, Angel’s wing, Dragon and Phoenix Chengxiang, Zodiac, online celebrity Bear, etc., so that customers can enjoy the light show and get involved in the riddles of the traditional Lantern Festival and feel the festive atmosphere.
5. Visit temple fairs. Merchants in the block combine consumption activities with temple fairs to achieve the festive atmosphere of temple fairs shopping, so that everyone can recall the atmosphere of their childhood visits to temple fairs, and provide Hanfu photography, sugar blowers, calligraphy and painting, candied haws, etc., to enrich the shopping experience and celebrate the New Year.
■ Xinle Fuxi South Lane Totem Impression Commercial Street
1. Activity content: New Year Temple Fair in Xinle City, New Year’s Collection.
Second, the activity time: January 14th to February 5th.
With the theme of "New Rhyme Temple in the Ancient City is full of fun", this new year’s festival collection gathers large-scale entertainment, non-legacy exhibitions, cultural performances, national wind cruises, special new year’s products, festival supplies exhibitions and other colorful theme activities, creating a new year’s feast with all forms of integration, bringing full affection to Xinle citizens for the new year’s new year’s goods and a lively atmosphere for the new year. (Reporter Jiao Lili)