Hangzhou released the implementation standard of ＂Beauty without Worry＂ medical beauty advertising platform

On November 3rd, Hangzhou Municipal Market Supervision Administration, Hangzhou Health Comprehensive Administrative Law Enforcement Team, China Plastic Surgery Association, Zhejiang Plastic Surgery Industry Association, Alibaba Consumer Medical Industry, etc. jointly held a forum on standardized development of medical beauty medical industry and a conference on "Beauty without Worry" standard in Hangzhou.

The picture shows the conference site.

Guided by the Law Enforcement Guide for Medical Beauty Advertisements just issued by the State Administration of Market Supervision, the meeting discussed how to strictly examine the qualifications of institutions, doctors and services from the perspectives of regulatory authorities, consumption platforms, institutions and manufacturers, and launched the "worry-free beauty" standard, with the aim of protecting users’ consumer rights and providing a worry-free medical beauty consumption experience.

This is the first practical action jointly initiated by local market supervision authorities, associations, platforms, equipment manufacturers and medical beauty institutions to establish industry standards after the official release of the Law Enforcement Guide for Medical Beauty Advertising on November 1.

At the meeting, Zhang Bin, president of China Plastic Surgery Association, sent a video speech. Zhang Bin pointed out that the medical and beauty industry urgently needs to formulate, improve and implement various industry standards, rather than relying solely on administrative orders to restrict chaos. "Beauty Worry-Free" has established a system of standardized development and industry self-discipline online and offline, which is a positive promotion for the whole industry.

The picture shows the video speech of President Zhang Bin of China Plastic Surgery Association.

Zhao Qiming, President of Zhejiang Plastic Surgery Industry Association, advocated traditional medical treatment in internet plus from the work experience and achievements of industry norms, member self-discipline and guidelines, combined with the characteristics of the platform, and realized the new trend of 1+1>2 industry development.

Zhou Jie, Director of the Medical Device Supervision Department of Hangzhou Market Supervision, interprets the regulations on the supervision of medical and aesthetic medical devices, and at the same time puts forward requirements for the selection of "Beauty Worry-Free" institutions.

The picture shows Zhou Jie, the Medical Device Supervision Department of Hangzhou Market Supervision, interpreting relevant laws and regulations.

Xing Ye, the chief of Hangzhou Health Comprehensive Administrative Law Enforcement Team, pointed out that both the platform and the merchants should conform to the norms, and made rectification of medical beauty chaos and publicity of relevant laws and regulations from three aspects.

Sean, vice president of local life of Alibaba, said at the meeting that medical beauty has both medical and consumption attributes, and users are faced with more information asymmetry and don’t know how to choose. Alibaba’s local life strictly examines the qualifications and publicity content of medical beauty medical merchants. Since the beginning of this year, tens of thousands of illegal goods have been removed. Sean said that Alibaba, as a consumption platform, has the responsibility and obligation to push high-quality goods and services to users.

The picture shows Sean, vice president of local life of Alibaba.

It is reported that Alibaba platform will establish a daily communication mechanism with Hangzhou Municipal Market Supervision Administration, and regularly investigate and deal with the list of illegal medical and beauty institutions. In addition, the platform will also be connected with the information inquiry platform of medical and aesthetic institutions "Medical Ernest Major Inquiry" set up by Hangzhou Health and Health Commission, and users can directly inquire about the qualifications of medical and aesthetic institutions and doctors online.

Also attending the forum and conference were large medical and beauty institutions such as Meilai, Yixing, Hangzhou Victoria, Weilin and One Plus One, as well as famous medical and beauty brand manufacturers such as Feidun, Keyi, LG, Philoga, Huaxi Bio and Yifuquan.

The picture shows the launching ceremony of the US Worry-Free Standard.

It is reported that the worry-free standard of beauty is based on Alibaba platform, and strictly examines the qualifications of institutions, doctors and service guarantees from four aspects: "optimizing institutions, certified doctors, traceability of genuine products and service guarantee", thus enhancing and optimizing the medical beauty consumption experience of users. Worry-free standards include instruments/pharmaceutical purchase vouchers, doctors’ qualifications, offline performance services and other dimensions. Products that meet the standards will display the "Beauty without Worry" logo on Tmall Medical Beauty, Taobao and Hungry Medical Beauty Channel, so as to provide service guarantee for consumers to become beautiful, avoid the risk of "illegal medical cosmetology" and enjoy better service and health guarantee.

The picture shows the content of the worry-free standard.

At the same time, the platform also requires and supervises the settled merchants to sign a letter of commitment, promising that "consumers can’t be induced to over-treat medical beauty, and they can’t be forced to re-consume. Consumers can’t write it off until they arrive at the store. After-sales, they should be retired at any time, as well as medical beauty insurance customer service guarantee". According to the standard service process, users are guaranteed to serve in the hospital.

It is understood that the first batch of "beautiful worry-free" products have been launched in double 11. In the future, with the improvement of supply, all medical beauty promotion activities on the platform can only be entered by "beautiful and worry-free" products. (Ling Yan Yue Wen)