2023 Golden Rooster Award Gulangyu Forum held by industry representatives to discuss new opportunities.

Special feature of 1905 film network Light and shadow LuDao gathers treasures, and the story of China is handed down from generation to generation!In 2023, a large number of excellent films vividly telling about China’s films appeared on the screen, which were recognized by the audience from word of mouth to box office, and were enhanced in artistic expression and technological industrialization. On November 1st, the 2023 Golden Rooster Award Gulangyu Forum, co-sponsored by China Federation of Literary and Art Circles, China Film Association and Xiamen Municipal People’s Government, and hosted by the Film Channel Program Center and Xiamen Film Bureau, was held in Gulangyu, Xiamen.

Member of the Party Group of China Federation of Literary and Art Circles, Secretary of the Secretariat, and Secretary of the Party Group of China Film Association.Zhang hong

Standing Committee of Fujian Provincial Committee of the Communist Party of China and Minister of Propaganda DepartmentZhang Yan

Zhang Hong, member of the Party Committee of China Federation of Literary and Art Circles, secretary of the China Film Association, Zhang Yan, member of the Standing Committee of Fujian Provincial Committee of the Communist Party of China and Minister of Propaganda Department, Xu Shouyao, executive vice minister of Propaganda Department of Fujian Provincial Committee of the Communist Party of China and director of the Provincial Film Bureau, and Wu Zidong, member of the Standing Committee of Xiamen Municipal Committee of the Communist Party of China and Minister of Propaganda Department attended the forum. The forum was hosted by the host of the movie channel.

Lan Yu, host of movie channel

Directors, screenwriters, producers, directors, screenwriters, directors, screenwriters and producers, and filmmakers including Yin Hong, vice chairman of the Chinese Film Association and professor of Tsinghua University, talked about the creation of China’s story; Li Jie, President of Alibaba Pictures, Wang Zhonglei, Co-founder, Vice Chairman and CEO of Huayi Brothers Media Co., Ltd., Zhang Lin, Chairman and President of Wanda Wenlv Group and Chairman of WANDA CINEMAS Co., Ltd., Wei Li, Chairman of 1905 Film Network, Gong Yu, founder and CEO of iQiyi, and other industry practitioners discussed how to spread the story of China.

Tell the story of China in many dimensions.

Apply what you have learned in cooperation and share experiences throughout the industry.

Looking back on the film market in 2023, there are many excellent films in China, and the genre creation is diversified. The theme content includes not only works rooted in real life, but also films with contemporary expressions of myths and history, and more genre narratives that are relevant to social issues.

Summer movies won 9 nominations including best feature film and best director in this year’s Golden Rooster Award for Chinese films. Talking about how to tell the story of China, Wu Ershan said that the inheritance of history and the inspiration brought by practical experience are the core of our creation. "At the same time, from the perspective of the audience, we can find the most resonant part of China’s real life in history and culture and convey the values that everyone agrees with." The creation of the first part of "Feng Shen" is exactly like this. "Looking for the original work still touches our emotional value and the spiritual pursuit inside."

Director Wu Ershan.

Guan Hu, a director who is good at expressing the little people in the great era with his works, continues to aim the story of China under the lens at the experience of individual life. He believes that now is the best time. "What we have traveled in 30 years is the road that others have traveled in 400 years. There are countless people and things worth recording in the middle. This is a great material inventory. If we focus on some individual lives that are very worth describing, it is the best China story. " He specifically mentioned the sum nominated for the Golden Rooster Award this year. "This kind of micro-narrative is related to the times and has a very good texture."

Director Guan Hu.

Liu Xiaoshi believes that "imagination without common sense is a misunderstanding of imagination. The creators themselves must first have a clear and mature understanding of the society. We must reflect it in the film and let the audience see it, thus affecting the audience of our film. " In order to create a film, he synchronized the revised scripts to professionals such as aircraft designers, pilots and test pilots over and over again, and fed back their practical experience into his works. Finally, the film won five nominations for the Golden Rooster Award of this year’s Chinese film.

Director Liu Xiaoshi

When talking about the cooperation inside and outside the filming, Wu Ershan specifically mentioned that the production consultant of the film "Feng Shen Trilogy" is also a producer in The Lord of the Rings, and he was very happy to share The Lord of the Rings’s shooting experience at that time with the crew of "Feng Shen Trilogy". "This project put all these shooting experiences in the working environment of China films, and I also hope that it can be made public to all colleagues in the industry, which may be more conducive to helping China make films of the same scale."

Guan Hu, who has more cooperation experience with overseas filmmakers, has another kind of speculation. He thinks that filmmakers should split their eyes in two, learn from the creative motivation of European films, and insist on original scripts, instead of always remaking and remaking; It is necessary to learn the training of more professional practitioners in the Hollywood film industry system.

China’s stories are diverse, including the Trilogy of Gods, which happened in the past and reflected the traditional culture of China, and the story of Chinese’s struggle for independence and liberation in the past hundred years, like that directed by Guan Hu; There is also a typical modernization story of "King of the Sky"; There is also a series of standing in the present and looking forward to the future.

Professor Yin Hong from Tsinghua University

Professor Yin Hong said, "On the one hand, China films should adhere to their own local cultural roots; On the other hand, you have to find the audience demand of the market that you want to go out, find the grafting point in the middle, and let the world see a different China. "

Realize the high-quality development of China films.

Industry representatives discuss new opportunities of "distributed distribution"

Movies are not only works of art carefully polished by the creators, but also products that are produced, distributed, cinema and screened, and the whole industry chain condenses efforts from top to bottom. This year is not only an important schedule, but also the daily weekend in generate is super energetic. The audience proved to the market that they didn’t leave, but the habit of watching movies was quietly changing.

Li Jie, the president of Alibaba Pictures, looked at the performance of the summer file, and found that various types of expressions have become the key to attracting audiences. Moreover, in the key of publicity, he proposed "It’s about me" so that every audience can share and comment on why they were moved by this film. For Xuanfa Company, the challenge is getting bigger and bigger. How do we lead the audience, or follow the audience’s interests and hotspots, and grasp the audience’s real motivation to watch movies? We are still exploring this answer. "

Li Jie, President of Alibaba Pictures

Wang Zhonglei, co-founder, vice-chairman and CEO of Huayi Brothers Media Co., Ltd. also said, "With the rapid development of China movies in the past 20 years, we have ushered in a big explosion. Nowadays, the audience is no longer superstitious about watching a movie. They have their own likes, and their recognition of word of mouth is becoming more and more self-centered. This year, more and more movies are’ showing first, then getting hot’, which also makes us more and more convinced of the ontology of film creation, which is more and more related to film quality and innovation. "

Wang Zhonglei, Co-founder, Vice Chairman and CEO of Huayi Brothers Media Co., Ltd.

Li Wei, the chairman of 1905 Film Network, started from the successful experience of the film channel in promoting and marketing "Helping Good Films", and talked about how to help many China films, including Three Wan Li in Chang ‘an, The First installment of Gods, Former 4 and Volunteer Army, from the summer file to the National Day file, and showed the film premiere and roadshow in the form of "panoramic documentary live broadcast", highlighting the truth and interaction.

Wei Li, Chairman of 1905 Film Network

In addition to the floor-to-floor publicity, it is equally important for the cinema to end with movies. Under the traditional screening mode, what new opportunities and challenges can "distributed distribution" bring to the film industry?

According to Zhang Lin, Chairman and President of Wanda Wenlv Group and Chairman of WANDA CINEMAS Co., Ltd., distributed distribution should be a relatively mature sign of China’s film market. "On the one hand, distributed distribution can attract more audiences to enter the cinema and develop their viewing habits; On the other hand, it can reduce the announcement cost of some small and medium-sized cost films. "

Zhang Lin, Chairman and President of Wanda Wenlv Group and Chairman of WANDA CINEMAS Co., Ltd.

Gong Yu, founder and CEO of iQiyi, talked about the benefits of "distributed distribution" from the Internet platform. "On the one hand, it can provide more content; On the other hand, it can feed back and make more movies that meet the needs of the Internet. As a whole, it can have more economic and practical significance for some niche films with strong artistic and ideological content. "

Gong Yu, founder and CEO of iQiyi

In the future, China films will continue to unite and unite the new literary and artistic groups of films, create a good film development ecology, strive to cultivate more outstanding young filmmakers, and contribute to building a film power and a cultural power. At the end of the "2023 Golden Rooster Award Gulangyu Forum", all the representatives of filmmakers issued an initiative — —

China filmmakers will shoulder the mission of building a modern civilization of the Chinese nation and forge ahead on the road of high-quality development.

Take root in the people, embrace the times and tell the story of China well.

Take on the mission, work hard and carry forward the spirit of China.

Be firm and confident, be upright and innovative, and inherit Chinese culture;

Deepen consensus, strengthen cooperation, and unite the strength of the film industry;

Group strategyQunliForm a joint force to strengthen the foundation of the film industry;

Be grateful to the audience and do a good job in the film platform service;

Keep pace with the times, blaze new trails, and stride forward in the reform!

Based on China, with a broad view of the world, we will grow and develop in the process of opening up.

The future of China’s films is bright and full of hope; Let’s join hands and create together!